Responsibilities

• Develop the Global retail communication and marketing plans for K18 across all retailers and execute omni-channel activations based on business goals, priorities and opportunities that meet retailer needs.
• Develop programs to provide 360 support for sales initiatives including digital activations, sampling and retail events. Work with marketing and sales to ensure consistent messaging and a unified consumer-centered brand experience across all channels.
• Attend retailer meetings and key in-person events as needed, leading discussions on retail marketing timelines, program updates, and activation opportunities.
• Continuously monitor retailer and campaign activation performance. Evaluate program efficacy on an ongoing basis and provide optimization recommendations, measure ROI and optimize strategies based on data driven learnings.
• Understand and anticipate business needs, proactively troubleshooting challenges and identifying solutions to support business objectives.
• Own channel-specific marketing plans aligned to brand priorities, launch calendars, and sales objectives.
• Lead retail go-to-market plans for new product launches, seasonal moments, and hero SKUs. Work closely with retail partners on timelines, best practices, and opportunistic marketing moments.
• Partner with Brand Marketing teams to translate product strategy into compelling retail narratives.
• Partner with brand team, sales and education to plan activities and events grounded in deep understanding of the shopper and retailer needs to drive conversion to meet established performance metrics. Strategies that bridge the gap between brand promotion and consumer purchasing decisions.
• Collaborate with Brand, Creative, and Consumer Engagement teams to ensure integrated retail campaigns.
• Translate retailer insights and consumer data into actionable recommendations.