Responsibilities

• Lead the implementation of regional marketing plans across the retail network, serving as primary Marketing point of contact for Regional Marketing Managers
• Translate central marketing priorities into clear, actionable guidelines for local markets, enabling Retail Partners to develop effective action plans around centrally driven initiatives.
• Ensure consistent and timely execution of Tier 1 campaigns and other priority initiatives at retail level.
• Provide Regional Marketing Managers with tools, guidance and best practices to maximize execution quality and business impact.
• Monitor adoption and execution of marketing initiatives across regions, identifying gaps and proactively driving corrective actions with the relevant stakeholders.
• Foster continuous improvement by sharing successful activations, promoting knowledge exchange, and identifying opportunities to enhance the retail marketing effectiveness.
• Lead the development and execution of prospect acquisition initiatives across the retail network, creating scalable frameworks that drive qualified lead generation and support business growth.
• Identify, develop and manage strategic prospecting partnerships and communities that provide access to high-potential target audiences.
• Design activation frameworks that enable the brand to leverage partnerships opportunities to drive customer acquisition and lead generation.
• Develop processes that connect qualified prospects generated through centralized brand experiences and engagement platforms, with the appropriate Retail Partners for local conversion and follow-up.

Requirements

• Bachelor’s Degree.
• Minimum 5-7 years Client development experience with at least 3 years of retail within luxury segment.
• Experience working with international brands in a corporate environment as well.
• Excellent clienteling and prospect engagement strategy management.
• Extremely strong communication skills (verbal and written) with strong presentation skills.
• Ability to meaningfully interact with executive management.
• Ability to present a sophisticated, polished presence to represent Ferrari North America to Ferrari SpA.
• Must have the knowledge and ability to work with the latest website technologies and trends.
• Ability to multi-task in a dynamic, ever-changing environment.
• Highly proficient in Microsoft Office.