Responsibilities

• Research and analyze market trends, customer behavior, and campaign performance to identify growth opportunities and optimize marketing strategies across various channels.
• Plan, execute, and manage growth and lifecycle marketing campaigns, focusing on customer acquisition, retention, and reactivation strategies.
• Oversee affiliate marketing programs, including partner recruitment, performance monitoring, and optimization to drive revenue growth.
• Work closely with internal teams to coordinate promotional schedules and ensure seamless integration of marketing campaigns across all touchpoints.
• Plan and develop content and strategies to support customer lifecycle stages and affiliate promotions, aligning with key sales events and overall marketing objectives.
• Manage Klaviyo email operations, including list segmentation, automation workflows, campaign scheduling, and execution.
• Implement and analyze A/B tests within Klaviyo to optimize email content, design, and delivery for improved engagement and conversion rates.
• Ensure the technical integrity of email marketing efforts, including tracking, segmentation accuracy, and deliverability.
• Analyze campaign performance data to derive actionable insights and recommendations for continuous improvement.
• Collaborate with external partners, including affiliate networks and technology providers, to enhance campaign effectiveness.

Requirements

• 3~5 years of experience in growth or lifecycle marketing and affiliate marketing, with a strong emphasis on management and execution.
• Proven expertise in Klaviyo email operations and data optimization, including automation, segmentation, and A/B testing.
• Marketing experience in the retail/consumer goods space is highly preferred.
• Strong analytical skills with a demonstrated ability to derive key insights from both quantitative and qualitative data.
• Experience in audience segmentation and conversion optimization techniques, with a track record of translating insights into effective actions.
• Proficiency in English and Korean (written and verbal) to communicate effectively with top management.
• Strong organizational skills with the ability to manage multiple projects, meet deadlines, and prioritize effectively in a fast-paced environment.
• Ability to work collaboratively within cross-functional teams.
• Adaptability to feedback and a results-oriented mindset.
• Flexibility to adapt to the evolving needs of the business.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance