Retail Marketing Coordinator

Responsibilities

• The Retail Marketing Coordinator position plays a vital role in enhancing the value of North Carolina’s agricultural products by supporting and executing strategic marketing initiatives.
• The role involves coordinating promotional and advertising campaigns, conducting market research, analyzing industry trends, and evaluating program performance to guide future decision making.
• Working closely with creative teams, this position helps develop compelling marketing materials and product advertisements that elevate the visibility and impact of agricultural programs.

Requirements

• Bachelor’s degree from an appropriately accredited institution; or an equivalent combination of education and experience.
• A valid driver’s license is required.
• Knowledge of marketing concepts and procedures, as well as basic sound business practices.
• Ability to set up and break down displays and marketing materials for events and shows.
• Ability to gather pertinent data from a variety of sources and to present it orally or in various written formats.
• Ability to operate computers and office software, including Windows and Microsoft Office (Excel and Word); proficient in using Outlook and its calendar functions to manage communications and requests.
• Ability to deal successfully with a wide variety of people including stakeholders, staff, media, and the public.