Retail & E-commerce Marketing Manager at De La Calle Tepache | Los Angeles, CA | $90K/yr – $110K/yr

De La Calle Tepache

Retail & E-commerce Marketing Manager

Los Angeles, CA (On-site)

$90K/yr – $110K/yrMid Level3+ years expContract

Posted 4 weeks ago

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Job Summary

Own multi channel commercial marketing orchestration across retail and ecommerce, aligning shopper marketing, CRM, and content assets to drive shelf and online performance.

Own shopper marketing strategy and cross functional execution with sales and retail teams.
Lead ecommerce execution and PDP syndication across major platforms and retailers.
Build and report on promotional impact and CRM driven conversion across channels.

Job Description

Responsibilities

Own shopper marketing strategy and execution in close collaboration with the VP of Sales and retail account teams
Develop and maintain trade marketing materials — sell sheets, retail presentations, feature support assets, and in-store signage
Coordinate promotional calendars with the sales team — ensuring trade windows, LTO timing, and retailer activations are planned and executed on time
Support line reviews and buyer meetings with commercial marketing assets that tell the brand story at shelf
Track and report on promotional performance, sales lift, and in-store execution quality
Own ecommerce marketing execution across Amazon, Instacart, Walmart.com, TikTok Shop, Shopify, and Faire
Ensure all product detail pages (PDPs) are current, optimised, and correctly syndicated across all retail and ecomm platforms — Syndigo, 1WorldSync, Airgoods
Lead Amazon marketing strategy — A+ content, brand store, sponsored ads, and Prime Day planning
Manage TikTok Shop affiliate program
Support Shopify DTC brand site with campaign landing pages, product updates, and promotional execution

De La Calle Tepache

1.0 Glassdoor

A Modern Mexican Soda // Pronounced “teh-pah-che,” this craft fermented pineapple beverage has been made in Mexico for centuries. Thousands of versions of Tepache exist, each varying in the spices or flavorings used but the core of it all is pineapples. De La Calle uses certified organic pineapples to create our Tepache and we promise you this -- it’s delicious and unlike anything else you’ve tasted.

Founded in 2020

Los Angeles, California, USA

231 employees (16 in marketing)

www.delacalle.mx

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