VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
5 hrs ago
Restaurant Marketing Manager
Columbus, OH
$80K/yr – $90K/yrMid Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own local Columbus restaurant marketing across multiple channels to drive visitation and revenue for Makeready brands; connects culinary events, PR and CRM to commercial goals.
- Local-market ownership: Plan and execute campaigns targeting locals and tourists to promote Chouette, Hanks, and Little West Tavern.
- Channel mix and consistency: Oversee social, digital, design, and PR with unified brand messaging.
- Engagement engines: Build CRM/email programs, partnerships and influencer activations to drive foot traffic and repeat visits.
Job Description
- Develop and execute strategic ongoing marketing initiatives and programs to target locals, tourists and private dining businesses to promote Chouette, Hanks and Little West Tavern as must-go restaurants in Columbus.
- Responsible for developing and implementing marketing strategies and deployment of strategies and tactics across social media, digital and creative design functions.
- Create, manage, and implement all-encompassing PR and marketing plans and programs, both short and long term, to increase revenue, generate foot traffic and build awareness.
- Plan and implement promotional campaigns to build awareness and drive visitation.
- Build CRM and email database campaigns to increase visitation and ensure repeat business.
- Work closely with the restaurant team to ensure alignment of programming and sales goals.
- Work closely with restaurant teams to promote events, seasonal menus, and unique offerings.
- Ensure consistent brand messaging across all channels and materials.
- Create marketing partnerships and promotions with suppliers, company business units, and complementary brands that drive revenue and access new audiences.
- Develop and manage email marketing campaigns, including content creation, audience segmentation, and performance tracking.
Makeready
Makeready is a place maker, a company specializing in branding, design, & operations of hotels, restaurants, retail, & other experiential platforms.At its core, hospitality is about sharing. It is the act of opening one’s doors, asking others to come in, and showing them kindness and respect. We believe that our preparation gives us the opportunity to make a difference in a guest’s stay.Through careful preparation we lay the groundwork for a guest’s experience, and in dedication to thoughtful execution we strive to bring it home. We are committed to creating unique experiences where all feel welcome, cared for, and ultimately valued. Because in this we have the greatest opportunity to have a positive impact on the world around us—starting with the person in front of us.
