Responsibilities

• Develop and execute comprehensive social media marketing strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Utilize SEO techniques to optimize content for search engines and improve organic reach.
• Conduct social listening to monitor brand mentions and industry trends, responding appropriately to audience interactions.
• Analyze performance metrics using tools like Google Analytics and Buffer to refine strategies based on data-driven insights.
• Collaborate with the marketing team to align social media efforts with overall marketing campaigns.
• Manage paid advertising campaigns on platforms such as Facebook Advertising to drive traffic and conversions.
• Design graphics and visuals using software like capcut and others for social media posts.
• Oversee community management by engaging with followers, managing relationships, and fostering a positive online community.
• Proofread all content to ensure accuracy, consistency, and adherence to brand guidelines.

Requirements

• Proven experience in social media management or digital marketing with a strong portfolio showcasing successful campaigns.
• Familiarity with web analytics tools like Google Analytics for tracking performance metrics.
• Experience in content creation, public relations, branding, and relationship management is highly desirable.
• Knowledge of video editing techniques and photography is a plus.
• Understanding of keyword research and SEO best practices to enhance content visibility.

Preferred

• Experience in content creation, public relations, branding, and relationship management is highly desirable.
• Knowledge of video editing techniques and photography is a plus.