Responsibilities

• Develop and execute strategic marketing plans aligned with the company’s business goals and brand vision, with a strong focus on growth in the U.S. restaurant market.
• Lead and manage brand initiatives, ensuring consistency across all marketing and promotional activities.
• Plan, coordinate, and execute marketing campaigns to increase customer engagement and drive sales.
• Lead and manage the team, including team development, performance management, and evaluations.
• Conduct market research and data analysis, monitor competitors, identify market opportunities, and adjust strategies accordingly.
• Develop creative marketing content and oversee campaign execution to effectively engage target customers.
• Partner closely with Sales and Operations to ensure marketing initiatives align with overall business objectives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• 3+ years of marketing experience in the U.S. restaurant industry, with a proven track record in brand strategy and campaign execution.
• 5+ years of hands-on marketing experience in the U.S. mainstream market; restaurant or hospitality experience strongly preferred.
• Proven experience independently leading and managing a team of 3 or more.
• Fluent in both English and Mandarin, with strong communication and negotiation skills.
• Strong skills in market research, data analysis, and competitive analysis, with the ability to independently plan and execute marketing campaigns.
• Creative, passionate about the restaurant industry, and able to translate market insights into effective marketing strategies.
• Proficient in digital marketing tools, social media platforms, and marketing analytics software.

Preferred

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• 3+ years of marketing experience in the U.S. restaurant industry, with a proven track record in brand strategy and campaign execution.
• 5+ years of hands-on marketing experience in the U.S. mainstream market; restaurant or hospitality experience strongly preferred.
• Proven experience independently leading and managing a team of 3 or more.
• Fluent in both English and Mandarin, with strong communication and negotiation skills.
• Strong skills in market research, data analysis, and competitive analysis, with the ability to independently plan and execute marketing campaigns.
• Creative, passionate about the restaurant industry, and able to translate market insights into effective marketing strategies.
• Proficient in digital marketing tools, social media platforms, and marketing analytics software.

Benefits

• 401(k)
• Health insurance