Responsibilities

• KEY RESPONSIBILITIES Overall Marketing Coordination Coordinate the property’s various marketing calendars (social media, property programming, partnerships, email, blog, etc) in partnership with the Resort Operations and Corporate Marketing Teams. Maintain the resort’s consistent, compelling, and accurate presence across marketing channels. Communicate resort promotions, events, packages, and programming clearly and effectively. Ensure Marketing efforts are closely connected to business objectives and operational priorities. Maintain records of marketing initiatives and results, providing clear and timely updates regarding upcoming initiatives and results to the General Manager and Corporate Marketing Team.
• Social Media and Content Coordination Coordinate the resort’s social media and content in partnership with the Corporate Marketing Team, including the work of content creators and other creative partners. Review planned content for brand consistency, accuracy, quality, and alignment with business objectives Coordinate on-property content shoots, and assist with setup/staging as needed. May require occasional lifting of up to 25 pounds. Collect and organize marketing materials. Support social media community management.
• Marketing Coordination Maintain the resort’s comprehensive marketing calendar covering hotel, dining, weddings, retreats, wellness, events, programming, and seasonal campaigns. Track project timelines, approvals, deliverables, and campaign launch dates. Support the development and execution of marketing initiatives between the resort and the Corporate Marketing Team including packages, special events, programming, and promotions. Translate operational updates into clear marketing briefs and promotional opportunities. Ensure the accuracy of resort information across digital and printed platforms. Coordinate the production and distribution of printed and digital collateral. Assist with email marketing, newsletters, website updates, digital listings, and third-party platform content.
• Partnerships, Public Relations and Influencer Support Help identify and coordinate local partnerships including wineries, farms, creatives, wellness providers, tourism organizations, and community businesses. Support community outreach and local promotional opportunities. Coordinate on-site influencer, media, and other visits, ensuring hosted guests and partners receive a seamless and brand-aligned experience.
• Reporting and Administration Maintain records of marketing initiatives and track basic marketing performance. Prepare regular updates for the General Manager and Corporate Marketing Team. Maintain organized digital files, assets, and records. Assist with invoices, purchases, agreements, and expense tracking. Attend relevant department and marketing meetings as needed.

Requirements

• SPECIFIC REQUIREMENTS OF THE ROLE Strong organizational and project-management skills. Excellent written and verbal communication skills. Able to work in a fast-paced environment and manage multiple deadlines while maintaining strong attention to detail. An eye for photography, video, design, storytelling, and brand presentation. Work collaboratively with operational teams, executives, agencies, vendors, and creative partners. Proficient use of social media platforms and common workplace and marketing tools such as Canva, email marketing platforms, content scheduling tools, and basic performance-reporting platforms Ability to work occasional evenings or weekends when needed for events, content shoots, programming, or hosted visits. Able to walk, including on uneven surfaces and climbing stairs, standing to a significant degree, kneel, reach, bend, lift, feel, talk, hear, and see. Assist other departments as needed, and perform other duties as assigned.

Preferred

• Experience with Canva, email marketing platforms, content scheduling tools, or basic performance-reporting platforms is preferred.
• Hospitality, resort, restaurant, wine-country, wellness, and/or luxury lifestyle work experience is a plus.