Responsibilities

• Build and lead the annual marketing strategy and marketing plan and align the plan with company business goals.
• Turn Heliene's core differentiators (customer focus, local supply chains, FEOC-free and domestic content status, BOM optionality, and supply chain and cost transparency) into clear messaging for every channel.
• Set the direction for all marketing campaigns. Define goals, target audiences and key messages for each campaign.
• Manage the relationship with Heliene's external PR firm and align PR activity with the marketing strategy.
• Work with the commercial team to keep messaging on domestic content and FEOC status accurate and current as rules change.
• Direct the creation of marketing collateral, including brochures, presentations, and sales kits.
• Direct social media strategy and draft language for posts made by PR firm.
• Perform basic website maintenance, such as updating spec sheets and product content.
• Participate in existing lead-sharing process between the website, CRM, Sales team and distribution partner.
• Act as a CRM administrator (Microsoft Dynamics) by capturing customer interactions, supporting quote development, updating product records and export reports.

Requirements

• A bachelor’s degree in marketing, Business Administration, or a related field is required.
• Five (5) or more years of marketing experience is required.
• Two (2) or more years of experience leading marketing strategy or campaigns is required.
• An equivalent combination of education, training, and experience will also be considered.
• Experience in the solar PV module space is an asset.
• Familiarity with domestic content, FEOC rules, or US manufacturing supply chains is an asset.
• Previous sales or sales support experience is an asset.
• Strong knowledge of marketing strategy, brand management, and campaign planning.
• Experience working with an external PR or agency partner.
• Experience with CRM tools; Microsoft Dynamics experience is an asset.

Preferred

• Experience in the solar PV module space is an asset.
• Familiarity with domestic content, FEOC rules, or US manufacturing supply chains is an asset.
• Previous sales or sales support experience is an asset.
• Experience with CRM tools; Microsoft Dynamics experience is an asset.
• Experience maintaining a website. Using WordPress and Elementor is an asset.

Benefits

• Employer paid employee medical & dental benefits
• Co-pay for spouse/dependents
• Performance Incentive
• Life Insurance
• 401K match
• Paid PTO
• Paid sick days
• Paid personal days