Responsibilities

• As we are gearing up for a major market launch, we are looking for a driven Growth Marketer to take full ownership of our user acquisition strategy. You are a data-driven marketer with a proven track record of scaling a Direct-to-Consumer (DTC) health or wellness subscription service. You know how to convert pre-launch anticipation into explosive, sustainable adoption. Working directly with the founder, you will architect the go-to-market strategy and execute the roadmap for scaling the business 3–5x within the first year.
• Scale our biggest growth engine, Meta, while maintaining strong unit economics, and continuously test new acquisition channels such as TikTok, YouTube, Google Search, Amazon, and App Store Search to unlock new growth opportunities
• Turn creative into a competitive advantage by driving creative strategy, testing velocity, messaging, hooks, and formats that consistently improve performance
• Identify and remove growth bottlenecks before they slow us down, tackling challenges like creative fatigue, rising CPMs, channel saturation, and funnel drop-offs with innovative solutions
• Own the entire acquisition funnel, from the first ad impression to subscription, optimizing the quiz flow, landing pages, and conversion journey to maximize performance
• Monitor and improve key growth metrics, including ROAS, CAC, payback period, and LTV, making data-driven decisions to scale efficiently
• Be 100% hands-on in the initial launch and grow the marketing team as the business scales
• Define the growth roadmap, prioritize the highest-impact opportunities, and focus resources on initiatives that drive meaningful business results

Requirements

• Have hands-on experience scaling a consumer e-commerce and subscription product through high-growth stages, with clear examples of the impact you’ve personally driven
• Bring deep expertise in performance marketing, particularly paid social, with a proven track record of managing and scaling substantial Meta budgets efficiently
• Demonstrate success in launching and growing new acquisition channels beyond Meta, turning experiments into scalable growth opportunities
• Understand the entire conversion journey, from first impression to paid subscriber, and know how to optimize every step of the funnel
• Have a strong instinct for high-performing creative and the ability to guide creative teams toward producing effective, data-driven work at speed
• Be highly analytical, with a strong grasp of key growth metrics such as ROAS, CAC, LTV, payback period, and cohort performance
• Have experience leading and developing marketing teams, creating an environment where people can perform at their best
• Thrive in fast-moving environments, take ownership, navigate ambiguity confidently, and drive growth with a strong bias toward action

Benefits

• Own your wellness Stay sharp and well in your own way – health insurance (after probation), on-site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.
• Boost your daily life Every breakthrough needs a spark, and our daily setup is designed to support it. Enjoy a pet-friendly office, fresh breakfasts, hot lunches, and fully stocked drawers and fridges for a quick snack or even a team-cooked meal together. Rooftop and cellar events keep things lively, while a public transport card for Vilnius and access to Perks.lt benefits help make everyday life a little easier.
• Shape your growth path Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.
• Drive global impact This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.
• *additional conditions apply based on your residence location.