Responsibilities

• Update and improve the Recon Analytics website on WordPress, regularly publishing new research reports, insights, and digital subscription services for customers to purchase
• Own the full e-marketing flywheel: email campaigns, newsletters, social media, content distribution, and digital advertising
• Build and manage the lead generation and nurture pipeline through CRM and marketing automation
• Run SEO/SEM to drive organic and paid traffic to our research
• Set up and monitor analytics (GA4) to measure what works and kill what does not
• Use AI tools (Claude, ChatGPT, Hermes, automation platforms) across every part of the workflow to multiply your output
• Continuously test and optimize the path from visitor to qualified lead to sale

Requirements

• Proven WordPress experience -- you can update, troubleshoot, and improve a site without hand-holding
• Real SEO/SEM skills with measurable results you can point to
• E-marketing execution across the full stack -- email, social, newsletters, digital ads, content distribution
• GA4 or equivalent analytics -- you make decisions from data, not gut feel
• Hands-on experience using AI tools to accelerate marketing work
• Familiarity with international web compliance requirements (GDPR, CCPA, cookie consent, accessibility)
• Ability to work independently in a small, fast-moving organization

Benefits

• Fully paid health care
• Generous vacation