Residential & Marketing Coordinator - Towson University

Towson, MD (On-site)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive on-campus marketing and leasing for a student housing community, coordinating campaigns, events, and resident experience.

  • Must-have: 2-3 years in marketing, leasing, student housing, or hospitality.
  • Standout: Strong university partner relationships and campus outreach.
  • Standout: End-to-end marketing content and resident retention initiatives.

Job Description

Responsibilities

  • Execute marketing and advertising campaigns to support leasing and brand awareness.
  • Create and maintain content for digital marketing efforts, including social media content, email campaigns, website updates, and on-site marketing .
  • Support event marketing, promotions, and resident engagement initiatives.
  • Represent the community at campus events, housing fairs, and outreach activities.
  • Coordinate off-campus marketing initiatives, including tabling, flyers, and partnerships
  • Maintain brand consistency across all marketing channels
  • Build and maintain relationships with university departments, student organizations, and local businesses.
  • Develop & Manage marketing inventory, promotional materials, and signage.
  • Conduct tours and assist with leasing support as needed.
  • Respond to inquiries via phone, email, text, social media, and in person.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, Hospitality, or related field (or equivalent experience).
  • 2-3 years of experience in marketing, leasing, student housing, hospitality, or property management preferred.
  • Availability to work occasional evenings and weekends for events and peak leasing periods.
  • Ability to organize and maintain sensitive data.
  • Strong interpersonal and communication skills, computer competency, including Microsoft Office apps, and the ability to work with a diverse population.
  • Confidence in managing confidential crisis issues.
  • Effective skills in customer service, leadership, and organization.
  • Critical thinking, organizational, and problem-solving skills.
  • Ability to develop collaborative relationships with University partners.
  • Ability to lift and/or move up to 35 pounds.

Preferred

  • Experience in higher education administration and/or property management.
  • Experience with social media platforms and email marketing tools.
  • Experience managing multiple projects in a deadline-driven environment.
  • Experience developing marketing content for promotional and/or sales purposes.
  • Experience supervising and training professional and student staff.

Benefits

  • Competitive benefits package, including health benefits, dental benefits, vision coverage, and 401K.
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Capstone on Campus Management LLC

3.9 Glassdoor

Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.

Founded in 2015
Roseland, New Jersey, USA
90K employees (2,893 in marketing)
74% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
81.6M
Monthly Google Ads Budget
$4.1M
Traffic Source Mix
Search
14.1%
Direct
70.3%
Referral
12.4%
Social
2.1%
Paid
0.8%

Headcount Trend

Current headcount: ~92.1K

Marketing Team

Marketing Team Size
1,977 (2% of company)

Funding

Last Raise
$40M
Post IPO Debt, 0 days ago

Funding History

  • Apr 2025
    Series B • $40M
  • Aug 2024
    Venture Round
  • May 2024
    Series A • $6M

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