Research Programs and Market Insights Lead - Product Marketing

Santa Clara County, CA (On-site)

$240K/yr – $268K/yrSenior Level12+ years expFull time

Posted 5 days ago

Job Summary

You will own and drive the core research program for Product Marketing and Product, guiding external partners, shaping customer insights across markets, and informing go-to-market and product decisions.

Job Description

Responsibilities

Lead Research Programs: Lead the primary research program for Product Marketing and Product, setting priorities and quality standards.
Lead Through Partners: Direct research agencies and panel providers to execute studies end to end, managing scope, methodology, and budget. Oversee workstreams and review design and findings for rigor and quality.
Understand Customers and Buyers: Lead research on customer needs, jobs to be done, buyer journeys, and decision-making, and bring findings together into a clear, customer-centered view of the market.
Market Sizing and Segmentation: Lead market sizing and segmentation research to inform how we understand the markets we serve and new developing markets.
Customer Decision Dynamics: Direct structured research, including win/loss, to understand how customers evaluate and choose, and turn the findings into insight for go-to-market and product teams.
Brief Senior Leaders: Present findings to senior and executive management in Product Marketing and Product Management with clear, decision-ready insight.
Drive Thought Leadership: Develop research perspectives on customer and market trends that inform strategy and messaging.
Lead Through Influence: Guide cross-functional initiatives, apply modern tools and AI to improve how research is done, and mentor colleagues.

Requirements

12+ years in market or customer research, strategic insights, or product marketing within an enterprise technology, cloud, or data infrastructure company.
Demonstrated expertise in primary research methodology (qualitative and quantitative), including jobs to be done, segmentation, buyer journey, and win/loss research.
Experience with market sizing and segmentation analysis.
Proven experience directing external research agencies and partners to high standards of quality.
Proven experience briefing and influencing senior and executive leaders, with strong executive presence.
Understanding of B2B data, AI, and cloud infrastructure technologies and go-to-market models.
Record of leading large, cross-functional programs through influence and operating effectively in ambiguity.
Exceptional written and verbal communication, with the ability to present findings clearly to technical and non-technical audiences.

Preferred

Advanced degree in a research, measurement, or quantitative discipline.
Experience leading research programs at scale.
Experience applying AI to research and synthesis.

Benefits

Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

Salaries

Posted range

$240K/yr – $268K/yr

Taken straight from the job posting.

The middle of this range ($254K) is 40% above the median base salary for Product Marketing Lead roles in the United States ($182K).

Product Marketing Lead median pay in the United States

$183K/yr

Most pay falls between $150K and $200K. Based on 35 salaries.

See all Product Marketing Lead salaries See more Product Marketing Lead jobs

See all NetApp, Inc. salaries

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