Representative II, Recruitment Marketing

Richmond, VA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive recruitment outreach and lead management for Estes’ team, turning social leads into applicants while supporting campaigns and events.

  • Own lead outreach across social channels and coordinate with HR for applicant conversions.
  • Must-have: at least 1 year in employer brand marketing or recruitment.
  • Standout: experience with lead management systems and reporting.

Job Description

Responsibilities

  • Contact candidate leads from a variety of social platforms (via phone, text, email, and instant messaging) to encourage the leads to apply for open positions through Estes’ applicant tracking system
  • Post escalated job openings on external sites to attract leads, including but not limited to Indeed, ZipRecruiter, Facebook, and LinkedIn
  • Work in close collaboration with our HR Talent Acquisition business partners
  • Utilize a lead management system to track, report on, add notes, and analyze the current state of various leads
  • Post content and responses to appropriate social media accounts and/or internal communications’ platforms
  • Provide support, coordination, and administrative activities related to recruitment marketing and employer of choice communications
  • Track metrics and generate reports related to lead status, conversions, and communications
  • Provide assistance in the production of hiring events and other recruitment marketing campaigns
  • Regular attendance is required.

Requirements

  • Associate’s degree, preferably in Communications, Marketing, or Human Resources, or any combination of education and experience which would provide an equivalent background
  • A minimum of 1 year of experience in employer brand marketing or recruitment required
  • Working knowledge of social media and/or digital communication platforms is required
  • Excellent communication skills, e.g., listening, verbal and written required
  • Proficiency in Word and Excel required
  • Ability to extract reports from lead management systems and analyze lead data to determine trends, effectiveness of social media platforms and needed efforts to reach and convert leads
  • Able to work within tight deadlines and efficiently complete assignments while keeping a focus on accuracy and details
  • Must be able to follow directions, work under supervision, and be flexible
  • Must be able to lift approximately 20 lbs., or more if required by the essential functions of the job
  • Must be able to comply with all company policies, rules, procedures and Code of Conduct
Estes Express Lines logo

Estes Express Lines

Headquartered in Richmond, Virginia, Estes Express Lines is a leading, full-service freight transportation provider offering a complete range of shipping solutions including LTL, time critical, volume & truckload, global and custom solutions. Founded in 1931 by W.W. Estes and still family-owned, the company began as a one-man-one-truck operation serving customers in rural southside Virginia. Today, Estes is the largest privately held carrier in the nation. One of the most respected total-solutions providers in the industry, the company delivers direct service throughout all of the U.S., Canada and Puerto Rico through more than 230 terminals, as well as door-to-door service to and from Mexico and a global freight-forwarding service footprint. For more about Estes, visit www.estes-express.com.Estes values a diverse workforce and affirmatively promotes a company culture that embraces the concept that outcomes are improved when our workforce is made up of people with different viewpoints. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. Come find your new career at www.work4Estes.com! Applications are accepted online only through this website. If you need an accommodation to apply call the number on the website.

Founded in 1931
USA
6.5K employees

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$16.9K
Traffic Source Mix
Search
29.2%
Direct
65.6%
Referral
3.9%
Social
0.4%
Paid
0.8%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Median Career Experience
16 years
Median Tenure
4.8 years

Recent News