Own and optimize the agency’s analytics backbone by building scalable DOMO dashboards, governing tagging and conversion tracking across GTM, GA4, and media pixels, and ensuring data quality with consistent measurement across marketing platforms.

• Reporting Infrastructure: build and maintain DOMO dashboards, unify marketing data from multiple platforms, and keep dashboards scalable for multiple pods and clients.
• Tag Management & Conversion Tracking: own tagging setup, GTM containers, GA4 event tracking, pixels across Google/Microsoft/Meta/LinkedIn/StackAdapt, server-side tagging, dataLayer specs, and QA across deployments.
• Data Integration & Quality: maintain integrations across platforms, ensure stable data connections, standardize data definitions, troubleshoot discrepancies, and provide data context to pods.