Responsibilities

• Develop and implement comprehensive social media strategies across multiple platforms to increase brand awareness and engagement.
• Create compelling content including graphics, videos, photography, and written posts tailored for different social media channels.
• Manage social media accounts using tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor activity, and optimize campaigns.
• Conduct social listening to track brand mentions, industry trends, and competitor activities; utilize insights for content refinement.
• Analyze social media performance using analytics tools such as Google Analytics and platform-specific insights; prepare reports on engagement and reach metrics.
• Support administrative tasks such as scheduling meetings, managing correspondence, organizing files remotely.
• Assist with digital marketing campaigns including Facebook Advertising, keyword research, e-commerce promotions, and branding initiatives.

Requirements

• Proven experience in social media management across platforms like Facebook, Instagram, Twitter, LinkedIn, or TikTok
• Strong skills in content creation with proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite (Photoshop & Illustrator), and video editing tools
• Familiarity with social media management tools such as Hootsuite and Buffer for scheduling and analytics purposes
• Knowledge of SEO best practices, digital marketing analytics (Google Analytics), web analytics tools, and marketing online analytics
• Ability to craft engaging content through writing, graphic design, photography, and media editing tools; excellent proofreading skills are essential
• Experience in public relations strategies and relationship management to foster positive brand exposure
• Excellent organizational skills with the ability to multitask efficiently while working remotely; proactive communication is key
• Basic understanding of e-commerce platforms and digital marketing performance monitoring techniques is preferred
• Social media marketing and management: 1 year (Required)
• Office Management: 1 year (Required)

Preferred

• Background in Education space is a plus
• Associate (Preferred)

Benefits

• Flexible schedule