Responsibilities

• Own content strategy across FMG ensuring content aligns with business priorities, campaign initiatives, and customer needs
• Develop high-impact long-form and short-form content including guides, checklists, playbooks, interactive tools, blogs, email content, landing pages, and thought leadership articles
• Translate complex marketing concepts into practical, easy-to-understand content that drives engagement and action
• Identify opportunities to repurpose, refresh, and extend content across channels and audiences
• Leverage AI tools to accelerate research, ideation, drafting, editing, content repurposing, and workflow efficiency
• Partner with Revenue and Product Marketing to develop the messaging and content strategy behind integrated marketing campaigns that drive awareness, engagement, and pipeline
• Own the content and creative strategy for webinars, lead generation campaigns, and major marketing initiatives
• Develop campaign messaging frameworks and supporting assets including landing page copy, email copy, webinars, presentation content, downloadable resources, nurture content, sales enablement materials, and post-campaign content
• Collaborate cross-functionally to ensure campaigns deliver a consistent story and experience across every touchpoint
• Continuously identify opportunities to extend campaign value by repurposing webinars, events, and thought leadership into blogs, videos, social content, guides, and AI-search-optimized resources

Requirements

• 5-7+ years of experience in content marketing, content strategy, digital marketing, communications, or a related field
• Experience creating content for financial services, wealth management, insurance or fintech is strongly preferred
• Exceptional writing and editing skills with the ability to simplify complex topics into clear, compelling content
• Strong understanding of campaign messaging and the ability to translate complex ideas into compelling content across multiple channels
• Strong understanding of SEO content strategy and modern search best practices
• Experience in creating content for AI-powered search environments and emerging AEO strategies
• Proven ability to write across multiple formats, including website copy, blogs, guides, social media, email campaigns, and thought leadership content
• Experience leveraging AI tools to improve content creation, research, editing, and productivity
• Strong understanding of social media content strategy and audience engagement
• Experience working with CMS platforms, content management systems, and marketing technology tools

Benefits

• Our Employee Benefits
• At FMG, we’re serious about being an awesome place to work! We’ve earned the USA Top Workplace award four years running now, and we’re always looking for ways to keep things great—like regularly checking in on our benefits and pay to make sure you’re getting a truly competitive package.
• Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown
• Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave
• Our robust insurance plan includes: Medical with $0 co-pay Telehealth plan, Dental, Vision, Health Savings Account (HSA) with generous employer contributions, Flexible Spending Accounts (FSA)
• Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
• Company-paid Short & Long Term Disability coverage
• Company-paid Employee Assistance Program (EAP)
• Matching 401(k) with immediate full vesting
• On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
• Internet & Gym Reimbursement
• We’ll provide you with the work computer equipment you need to set you up for success
• Access to a private & secure workspace, free from distractions
• Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
• An internet connection with speeds of 5 Megabits down / 3 Megabits up