Responsibilities

• Develop and execute our SEO strategy to improve search rankings and organic traffic.
• Perform keyword research and optimize website content for search engines and user experience.
• Conduct technical SEO audits, monitor website health, and identify opportunities for improvement.
• Create and update website content, landing pages, blogs, and seasonal campaigns that drive engagement and conversions.
• Manage and optimize Google Business Profiles and local listings across multiple service areas.
• Plan, create, and manage content for our social media platforms while growing engagement and brand awareness.
• Monitor website and campaign performance using Google Analytics, Search Console, and other SEO tools, providing recommendations based on data.
• Stay current on SEO best practices, AI-powered search, and emerging digital marketing trends to keep CoverSafe ahead of the competition.
• Collaborate with the marketing team and other departments to support company initiatives and business growth.

Requirements

• 2-4 years of experience in SEO, digital marketing, or a related field.
• A strong understanding of technical, on-page, off-page, and local SEO.
• Experience with Google Analytics, Google Search Console, Google Business Profile, and SEO tools such as SEMrush, Ahrefs, or Moz.
• Excellent writing and communication skills with the ability to create content that performs.
• Strong analytical and organizational skills with attention to detail.
• Experience managing business social media platforms and understanding how they support overall marketing goals.
• The ability to manage multiple projects, prioritize deadlines, and thrive in a fast-paced environment.
• A passion for continuous learning and staying ahead of AI search, SEO trends, and evolving digital marketing strategies.

Preferred

• Experience with WordPress or other content management systems.
• Basic HTML and CSS knowledge.
• Experience with HubSpot, Google Ads, or conversion rate optimization.
• Experience supporting a multi-location business or franchise network.