Responsibilities

• Execute and optimize ABM and demand generation programs across defined ICPs and target segments
• Partner with sales and marketing leadership to support pipeline and revenue goals
• Translate strategy into clear, executable campaign plans
• Lead A/B testing across ads, landing pages, website experiences, and funnels
• Oversee paid media performance across Google Ads, Meta, and display, ensuring efficiency and alignment to demand strategy
• Lead structured testing across creatives, audiences, offers, CTAs, and landing pages to drive continuous improvement
• Monitor and cross-reference multi-channel performance data to identify trends, gaps, and growth opportunities
• Track campaign impact within HubSpot and Salesforce, connecting marketing efforts to pipeline outcomes
• Own and optimize website performance, including conversion paths, landing pages, and user experience
• Own and optimize email marketing strategy, including nurture programs, segmentation, and lifecycle campaigns

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 7+ years of demand generation or performance marketing experience
• Demonstrated experience building and executing B2B ABM programs
• Strong hands-on expertise in Google Ads and Meta campaign strategy
• Deep understanding of Google Analytics, Google Search Console, and SEO
• Experience working in HubSpot, Salesforce, and an ABM platform (Propensity preferred)
• Experience managing and mentoring team members (required)
• Background in SaaS or technology environments (required)
• Strong understanding of funnels, attribution, and performance optimization
• A proactive leader with a strong team-first mindset

Preferred

• Automotive industry experience (preferred)

Benefits

• Professional Development – Continuous training, industry certifications, and clear pathways for career advancement.
• Travel Opportunities - Travel to locations across Canada, the U.S., and the Caribbean
• Comprehensive health benefits - Medical and dental coverage to support your well-being.
• Paid Time Off – Generous PTO to help you recharge and maintain work-life balance.
• Inclusive culture - A collaborative, supportive team environment where your ideas and voice truly matter.
• Employee recognition - Regular appreciation programs and performance-based incentives
• Staff discounts – Exclusive savings with partners such as GM, Dell, and more