REMOTE - Parent Influencer, Publisher, Local Marketing Specialist

USA (Remote)

Salary Not AvailableIntern/New GradContract

Posted 3 months ago

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Job Summary

Drive local family-focused publishing as a Macaroni Kid Publisher, owning content, newsletters, events, and local advertiser partnerships.

  • Own the weekly hyper-local newsletter, events calendar, and kid-friendly articles in your territory.
  • Must-have: Excellent writing and a solid understanding of the local kid/family space.
  • Standout: 100% local revenue retention and national partner campaigns.

Job Description

Responsibilities

  • Publish a weekly hyper-local e-newsletter and events calendar featuring family-friendly events, activities and programming in your Territory a minimum of 45 times per year.
  • Write articles each month featuring family-friendly content and fun things to do with kids in your community.
  • Regularly use social media to connect with your readers and get the word out about the best things to do and places to go with kids in your community.
  • Market your Macaroni Kid business to local businesses and organizations within your Territory to get them to partner with you on advertising campaigns; Publishers keep 100% of their advertising revenue.
  • Support Macaroni Kid HQ on national and regional advertising campaigns by writing reviews, sharing articles, and posting content on your social media channels; our national partners include exciting brands like Disney, Mattel and American Girl.
  • Attend our Macaroni Kid New Publisher Training Webinar and complete the New Publisher Training curriculum within three months of joining Macaroni Kid, and participate in specialized training throughout the year.

Requirements

  • Excellent communication skills, including the ability to write articles on topics of interest to parents/caregivers in your community, as well as thorough and accurate reviews of local businesses, attractions, events and family-friendly products and services. A writing sample is required as part of our application process.
  • Demonstrated knowledge of and engagement in the kid and family space in your community. This includes being active in local parenting groups and online forums and/or following local mom blogs and kids activity websites. Bonus: If you are a local blogger or influencer who covers the kid/family space, we’d love to hear from you!
  • Ability to take great photos and videos, as well as basic photo and video editing skills.
  • Basic technological skills, including comfortable using social media (Facebook, Instagram, Twitter), and access to a PC or Mac to run your Macaroni Kid business.
  • Community-minded with the ability to work collaboratively and communicate effectively with business owners and Publishers in neighboring Territories to be a force for good in your community.
  • Entrepreneurial spirit with a ‘can-do’ attitude and willingness to learn new skills.

Preferred

  • Bonus: If you are a local blogger or influencer who covers the kid/family space, we’d love to hear from you!
Macaroni KID logo

Macaroni KID

Macaroni KID is unique publishing platform dishing the scoop on local events and activities for millions of parents across the US. For our passionate readers, we are a life-saver . . . a one-stop resource for community-minded parents looking to find their family fun. For our tight-knit community of hundreds of local Publisher moms and dads, we are the fuel that fires their entrepreneurial spirit and the platform that empowers them to publish their own local editions of Macaroni Kid. And we deliver the support that enriches them however they see fit, with our exclusive “keep it all” model where 100% of local revenue is retained by the local Publisher. And for our brand partners, we are a problem solver for their national and local geo-targeting communication needs. We are proud to deliver for dozens of the Fortune 500, as well as many emerging brands. Thanks to the power of our authentic local Macaroni Kid Publishers, more than 80% of partnerships are from repeat clients. With an 14-year history, we continue to grow and innovate with exciting plans for the next decade.

Founded in 2008
Washington, District of Columbia, USA
368 employees (334 in marketing)

Traffic Signals

Monthly Visitors
652.4K
Traffic Source Mix
Search
44.6%
Direct
50.4%
Referral
3.2%
Social
1.4%
Paid
0.2%

Headcount Trend

Current headcount: ~368

Marketing Team

Marketing Team Size
321 (87% of company)
Median Career Experience
20 years
Median Tenure
8.9 years

Recent News