Remote Marketing Manager at Your Home Improvement Company | Saint Cloud, MN

Remote Marketing Manager

Saint Cloud, MN (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 6 months ago

Job Summary

Drive D2C media strategy and multi-channel performance for a regional home-improvement brand, focusing on lead generation, ROI, and data-driven optimization.

Must-have: 7+ years in D2C marketing and multi-channel media planning
Standout: Direct response expertise with budget responsibility and KPI optimization
Remote-friendly role in Midwest home-improvement context

Job Description

Responsibilities

Collaborate with the VP of Marketing to develop and implement local and regional media strategies focused on lead generation and revenue growth
Analyze campaign performance by market and channel to identify trends, opportunities, and areas for improvement
Develop and execute action plans to improve key performance indicators, including Cost per Opportunity (CPO), Response Rates, and Cost of Marketing (COM%)
Recommend strategic media investments across Print, Direct Mail, DRTV, Digital (PPC and Paid Social), and Email channels
Oversee media budgets to ensure efficient allocation and strong return on investment
Manage agency partnerships to ensure timely production and execution of marketing initiatives
Conduct testing (A/B and other methodologies) to optimize campaign effectiveness
Ensure all direct response marketing activities comply with applicable regulations and industry best practices
Provide regular performance reporting and strategic insights to executive leadership

Requirements

Minimum of 7 years of experience in D2C (Direct To Customer)marketing and media strategy
At least 5 years of direct response marketing experience
Demonstrated success managing multi-channel campaigns and performance-based budgets
Strong analytical skills with the ability to interpret data and inform strategic decisions
Advanced proficiency in Microsoft Excel and PowerPoint
Bachelor’s degree in Marketing or a related field (MBA or Master’s degree preferred)

Your Home Improvement Company

Your Home Improvement Company is the largest full-service home improvement company in the Midwest. We customize your experience and all aspects of craftsmanship to help you create the home of your dreams with the top-performing brands and features you’ve been wanting, for less. YHIC is part of Great Day Improvements, a national leader bringing trusted brands together and designing the home improvement process around you.

Founded in 2004

Waite Park, Minnesota, USA

136 employees (16 in marketing)

www.yourhomeimprovementco.com