Responsibilities

• Develop and execute a strategic marketing plan to grow private duty home care referrals
• Establish and maintain relationships with referral sources, including hospitals, physicians, rehab centers, assisted living facilities, senior centers, and case managers
• Conduct regular in-person visits (“outside sales calls”) to referral partners
• Educate referral sources about services, benefits, and unique value propositions of the agency
• Identify and pursue new business opportunities within the community
• Represent the agency at networking events, health fairs, and community functions
• Track and report referral activity, sales performance, and marketing outcomes
• Collaborate with internal team members to ensure smooth onboarding of new clients
• Maintain compliance with all applicable healthcare marketing regulations and ethical standards

Requirements

• Experienced Marketer in Private Duty Home Care
• RN with previous home care experience required
• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field (preferred)
• 2+ years of experience in healthcare marketing, home care, or related sales role
• Established relationships within the local healthcare community (preferred)
• Strong communication, presentation, and interpersonal skills
• Ability to work independently and manage time effectively
• Valid driver’s license and reliable transportation

Preferred

• Established relationships within the local healthcare community (preferred)

Benefits

• Health insurance
• Paid time off