Regional Social Media Specialist – New Hampshire

Responsibilities

• Content strategy and planning
• - Produce 8–10 videos per store each month (30–40 across the region), plus 3–4 customer testimonials, repurposing content across stores where it fits the campaign.
• - Keep a reliable weekly publishing rhythm so local audiences and platform algorithms come to expect fresh, authentic content from each dealership.
• - Audit the prior week's performance, send weekly content plans to General Managers and collect their priority vehicles to feature.
• - Tailor content to each store's distinct brand and customer experience while upholding Group 1 standards.
• Filming and production
• - Film 2–4 priority new and pre-owned vehicles per store visit, along with customer delivery testimonials and staff spotlight reels.
• - Host on-camera content when needed, while encouraging staff to become the familiar faces of their dealership.
• - Coordinate store readiness ahead of each visit: vehicles cleaned, staged and keyed; staff notified; deliveries flagged by sales managers.
• - Obtain signed consent forms from every customer who opts in to appear on camera.

Requirements

• Proven ability to create and adapt content for Instagram, TikTok, Facebook, YouTube and LinkedIn
• Experience in brand development, including spotting relevant trends and judging whether they fit business standards
• Proficiency with Canva, Adobe Creative Suite and AI video tools such as Sora
• Strong understanding of copyright, music licensing, privacy and proper use of company logos and brand assets
• A track record of growing brand and consumer awareness
• Online reputation management experience
• Comfort hosting content on camera and directing others who are new to it

Preferred

• Experience in automotive, dealership or multi-location retail marketing
• A portfolio of short-form video work with results you can share