Regional PR & Communications Manager

Honolulu, HI (On-site)

$80K/yr – $90K/yrSenior Level3+ years expFull time

Posted 5 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and lead regional PR and communications for the Hawaii portfolio, driving media relations, campaigns, influencer activations, and cross-functional storytelling across properties and brand partners.

Define and execute PR strategies aligned with business goals and seasonal priorities
Manage media relationships, events, reports, and cross-channel campaigns
Oversee on-property visits, influencer stays, and content collaborations to generate earned media

Job Description

Responsibilities

Develop and maintain relationships with local, national, and international travel, lifestyle, and business/trade media
Write and distribute press releases, media alerts, pitches, and byline articles
Field and manage inbound media inquiries; coordinate interviews, site visits, and press stays
Track media coverage and compile regular reporting on placements, reach, and sentiment
Manage partner agencies on a daily basis, including the management of the scopes of work, deliverables, channel strategy and performance
Identify, vet, coordinate, and manage on-property media visits, press tours, and FAM trips to secure earned media coverage and positive exposure; track deliverables and performance
Develop PR strategies and campaigns that align with overall marketing and business goals and seasonal priorities (openings, renovations, culinary launches, events, luau/entertainment programming)
Craft key messaging and talking points for executives, spokespeople, and department leads
Partner with Marketing on integrated campaigns spanning earned, owned, and paid channels
Coordinate hosted stays, experiences, and content collaborations that align with brand standards

Requirements

Minimum of 3 to 5 years’ experience in the Marketing/Communications industry (hospitality industry essential)
Demonstrated ability to develop and implement successful demand-generation publicity strategies for individual properties, including ROI / KPI metrics
Proficient in Microsoft Office, Canva, Cision, Meltwater, Muckrack
Strong presentation and communications skills both verbally and written
Demonstrated ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, Media Representatives, VIPs, Influencers/Creators)
Strong project management or organizational skills
Ability to organize focused and exclusive events that drive topline revenue and market sentiment/positioning
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
Knowledge of traditional and emerging media landscape locally, regionally, domestically and internationally
Excellent writing, communication and storytelling skills

Alohilani Resort Waikiki Beach

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.

Founded in 1988

New York, New York, USA

3.9K employees (59 in marketing)

www.highgate.com