Own regional property marketing as the primary contact for Onsite Team Members and Regional Asset Directors, aligning initiatives with portfolio goals.

• Responsibilities: Serve as the primary marketing contact for Onsite Team Members and Regional Asset Directors.
• Responsibilities: Present marketing strategies, tactics and performance, when needed, to clients.
• Responsibilities: Collaborates with Onsite Team Members and Regional Asset Directors on marketing programs that enhance property performance and support portfolio goals.
• Responsibilities: Develops and executes strategic marketing plans for stabilized and/or lease up communities; evaluating ongoing performance and providing performance data reporting that aligns with KPIs for the industry, company performance metrics and market-specific targets.
• Responsibilities: Participates in property takeover/onboarding process; ensuring all marketing-related tasks are prepared for launch on day of takeover, including website, collateral, temp signage, paid digital, social media accounts and ILS advertising.
• Responsibilities: Project manage the development of community specific digital assets and collateral materials.
• Responsibilities: Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.
• Responsibilities: Develops and conducts portfolio trainings for new programs and continuing education of marketing initiatives.
• Responsibilities: Conducts monthly touchpoints, at minimum, with Regional Asset Directors and Property Managers to review marketing performance for individual properties to review client expectations, adjust strategy, tactics, and marketing investment as needed.
• Responsibilities: Meets with advertising and marketing partners on a regular cadence, reviews service to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets if needed.