Regional Marketing Project Manager

Irvine, CA

$127K/yr – $158K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Drive field marketing execution across regions by turning strategic marketing goals into actionable divisional plans, coaching field teams, and overseeing signage and launch readiness.

  • Field Execution: Own day-to-day delivery, coaching, and consistent field program quality.
  • Operational Alignment: Translate regional goals into executable divisional tactics while protecting brand integrity.
  • Asset & Launch Readiness: Approve signage and collateral and track community launch timelines.

Job Description

Responsibilities

  • Lead and manage the day-to-day execution of field marketing efforts, ensuring high-quality implementation and alignment with regional and divisional marketing strategies.
  • Lead the operational link between regional leadership and division teams, translating strategic objectives into executable plans while maintaining brand integrity and timely delivery.
  • Lead and manage the collaboration with the Regional Director of Marketing and Regional Integrated Marketing Manager to operationalize annual marketing goals into clear, actionable divisional execution plans.
  • Lead the review and approval of the design and production of all signage assets, including flags, awnings, "coming soon" messaging, model signage, and event collateral.
  • Lead and provide daily coaching to Field Marketing Coordinators, fostering high performance and consistent execution across all field initiatives.
  • Maintain proactive visibility into community launches, closeout timelines, and evolving sales needs to ensure marketing support is aligned and responsive.

Requirements

  • Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
  • Minimum 5 - 7 years of relevant experience in home building, real estate, or consumer- facing industries.
  • Strong organizational and time management skills; able to manage multiple deadlines across various communities.
  • Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
  • Resourceful and solution oriented.
  • Monthly travel (3-4 assigned divisions) for field coaching, support of local marketing initiatives execution oversight, and as needed gap coverage.
  • Demonstrate confidence in using digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.
  • Knowledge of Microsoft office applications is required.

Preferred

Benefits

  • Health insurance plans, Medical, Dental, and Vision coverage
  • 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
  • Paid Parental Leave and an Associate Assistance Plan
  • Education Assistance Program and up to $30,000 in Adoption Assistance
  • From the moment of hire, you can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies
  • New Hire Referral Bonus Program
  • Significant Home Purchase Discounts
  • Everyone’s Included Day
Lennar logo

Lennar

Lennar Corporation, founded in 1954, is one of the nation's leading builders of quality homes for all generations. Lennar builds affordable, move-up and active adult homes primarily under the Lennar brand name. Lennar's Financial Services segment provides mortgage financing, title and closing services primarily for buyers of Lennar's homes and, through LMF Commercial, originates mortgage loans secured primarily by commercial real estate properties throughout the United States. Lennar's Multifamily segment is a nationwide developer of high-quality multifamily rental properties. LENX drives Lennar's technology, innovation and strategic investments. For more information about Lennar, please visit www.lennar.com.

Founded in 1954
Miami, Florida, USA
9.6K employees (512 in marketing)