Responsibilities

• Support all studios with local marketing strategy, tools, and resources tailored to their markets.
• Build and own a marketing playbook that studios can use to execute consistent, effective local marketing.
• Develop local marketing partnerships (e.g., neighboring businesses, community organizations, complementary brands) to expand reach and drive referral traffic.
• Grow customer acquisition at the local level, working hand-in-hand with studio teams to identify and execute on opportunities specific to their markets.
• Partner with studios on retention , helping build strategies and programs that keep customers engaged and coming back.
• Help build local communities around each studio — turning customers into advocates and studios into neighborhood destinations.
• Plan and support local, in-studio events that drive engagement, acquisition, and brand affinity.
• Set new studios up for marketing success , building a pre-launch and grand-opening playbook that drives awareness and acquisition from day one in each new market.
• Track and report on the effectiveness of local marketing initiatives, iterating on the playbook based on what's working.
• Serve as a trusted marketing resource and thought partner to studio leadership.

Requirements

• 5–7 years of experience in local, field, grassroots, or community marketing (multi-location experience strongly preferred).
• Demonstrated success building partnerships and driving results through local relationships.
• Experience developing scalable marketing frameworks or playbooks that others can execute against.
• A strong customer/community-first mindset with the ability to think both strategically and tactically.
• Comfortable working cross-functionally with studio teams and balancing the needs of multiple locations at once.
• Strong project management and communication skills; able to influence without direct authority.
• Willingness to travel to studios/local markets as needed.

Benefits

• Competitive compensation
• Complimentary quarterly wrinkle treatment + prescription retinoid
• Employee discounts on Peachy services and products
• 401(k) with employer match after 90 days
• Medical, Dental, and Vision benefits
• Paid Time Off