Regional Marketing Manager at United Supermarkets | Pleasanton, CA

Regional Marketing Manager

Pleasanton, CA (Unknown)

$106K/yr - $122K/yr (Est.)Senior Level7+ years expFull time

Posted 4 months ago

Job Summary

Own cross‑divisional digital marketing execution and program operations, turning national and local initiatives into hyper local campaigns with clear timelines and measurable impact.

Lead weekly division reviews, drive decision making, and deliver performance insights to senior stakeholders.
Build and standardize division playbooks and evergreen messaging across analytics, CRM, and performance channels.
Coordinate with Analytics, Performance Marketing, Content, and other teams to unblock bottlenecks and deliver on division growth targets.

Job Description

Partner with the Divisions to support key growth targets and serve as the Marketing team liaison
Lead weekly Division meetings and quarterly business reviews with Division teams
Provide weekly reporting to divisions with insights to support performance
Assist Divisions and National teams for program recaps
Work cross-functionally with key internal teams to drive Division and National goals (Analytics, Performance Marketing, CRM, Content, etc.)
Understands the National and Division initiatives and can make recommendations for execution
Build hyper-localized division messaging into evergreen digital marketing campaigns
Build digital marketing playbooks for key evergreen division priorities
Partner with and leverage internal teams to help drive agenda and implementation
Present confidently to senior management as well as other large audiences

Establishing clear timelines and benchmarks for all Division digital marketing projects
Serving as the primary point of contact for all division digital marketing projects including defining clarity of requirements and deliverables. Own program operations, including workflow and documentation, communication, and coordination with all teams involved. Ensure key deliverables are tracked for an on-time project delivery.
Track and report on performance, ensuring each program is delivering differentiated value against its intended objective.
Use a range of site analytics and measurement tools to understand and analyze customer segment and marketing channel performance and ensure marketing efficiency is continuously optimized with a strong focus on revenue and customer acquisition.
Tours stores and monitors competitor marketing activities
Share out Division & National best practices
Institute rigorous test-and-learn methodology to achieve desired results
Work cross-functionally to manage bottlenecks, provide escalation management, anticipate and make trade-offs, balance the business needs versus technical constraints, and maximize business benefit
Work at all levels in the organization, with no job being considered too large or small.
Review creative, copy, and promotions as needed/Drive innovation in marketing efficiency and process improvement.

Minimum 7 years of professional experience, with at least 3 years managing digital and traditional marketing programs
Excellent communication and presentation skills.
Excellent project management skills with the ability to handle multiple active projects and priorities
Understanding of paid advertising, customer targeting, store and ecommerce operations
Strong experience with gathering and analyzing data from a marketing standpoint and implementing new ideas.
Exceptional Communication (written and oral) and problem-solving skills & persistence in the realms of innovation and process improvement
Strong initiative, customer service focus and excellent interpersonal skills with experience in negotiation and consensus building
Bachelor's degree in marketing, Communications, or related field.
Proficiency with Microsoft Excel, Word, and PowerPoint

Competitive wages paid weekly
Access to up to 50% of your earned wages before payday, via our partnership with Stream
Associate discounts
Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
Leaders invested in your training, career growth and development
An inclusive work environment with talented colleagues who reflect the communities we serve

United Supermarkets

In its 108th year of operation, United Supermarkets, LLC – d.b.a. The United Family® – is a Texas-based grocery chain with stores in 54 communities in Texas and New Mexico. A self-distributing company with headquarters and distribution centers in Lubbock, The United Family currently operates 99 stores under five unique banners: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor Distributing, USM Manufacturing, United Food and Beverage Services and Llano Logistics. The company is a wholly-owned subsidiary of Albertsons Companies, Inc. For more information, please visit www.theunitedfamily.com.

Founded in 1916

3.3K employees (61 in marketing)

www.theunitedfamily.com/careers