Regional Marketing Manager

Responsibilities

• Develop and execute customized marketing plans aligned with specific asset types (e.g., new construction lease-ups, stabilized properties, rebrands, and value-add turnarounds).
• Conduct routine market research, competitive audits, and neighborhood assessments to evaluate property positioning and rental rate recommendations.
• Partner with revenue management and regional operations teams to align lead-generation efforts with pricing strategies, seasonal demand shifts, and renewal cycles.
• Monitor key performance indicators (KPIs) including cost-per-lead, lead-to-tour conversion, tour-to-lease metrics, and overall ROI on regional marketing spend.
• Diagnose underperforming properties and design targeted operational marketing interventions to mitigate vacancy spikes without compromising Net Effective Rent (NER).
• Oversee regional digital media strategy including Pay-Per-Click (PPC) advertising, Search Engine Optimization (SEO), and localized paid social campaigns (Meta, TikTok, LinkedIn).
• Audit property websites and Internet Listing Services (ILS) like Apartments.com or Zillow for brand compliance, content accuracy, and user experience conversion.
• Manage regional online reputation management protocols, ensuring timely and strategic responses to Google, Yelp, and J Turner Research (ORA) reviews.
• Leverage CRM platforms (RealPage) to monitor lead pipeline hygiene and follow-up compliance.
• Formulate and manage the annual marketing budgets for all properties within the designated portfolio.

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred.
• Experience: 3-5+ years of progressive marketing experience, with a minimum of 2+ years within the property management, multifamily housing, or real estate sector is highly preferred.
• Systems Proficiency: Hands-on experience with property management ecosystems (Yardi, RealPage, or Entrata) and advanced Customer Relationship Management (CRM) tools is highly preferred. Familiarity with revenue management software (YieldStar, LRO, Yardi Revenue Management, or AIRM) is a strong plus.
• Technical Savvy: Deep understanding of Google Analytics (GA4), localized SEO, business intelligence (BI) tracking dashboards, and digital ad strategy.
• Travel: Ability to travel 10%–20% locally and regionally to interface with onsite operations teams and properties.
• Core Competencies: Exceptional data-driven decision-making skills, creative problem-solving under tight vacancies, a strong grasp of supply-and-demand pricing principles and client-facing presentation capabilities.

Benefits

• 401(k), comprehensive medical/dental/vision coverage, Paid Time Off (PTO), and housing discount if living at a managed community.