Regional Marketing Manager

Responsibilities

• Design and run the Stratus Clean PNW Marketing Machine: build and maintain checklists that constantly generate customer proof, content, and campaigns we can use across SEO, social, email, and sales collateral
• Own local SEO: Google Business Profiles, on-site SEO, location pages, citation management, and reporting for our key markets
• Build and enforce a review-generation system across franchisees with clear scripts, touchpoints, and goals
• Create and manage a simple content calendar for LinkedIn and other relevant platforms, focused on case studies, proof, and offers for facility managers (not vanity posts)
• Coordinate with any external vendors (paid media, web) as the internal owner: set targets, review performance, and make keep/kill/scale decisions
• Report weekly and monthly on your scorecard, insights, and next experiments
• Work cross-functionally with franchise owners and sales to ensure what we promise in marketing matches what we deliver, reinforcing our brand flywheel

Requirements

• 5–8+ years in hands-on local marketing (SEO, Google Business, social/content) for service or multi-location businesses
• You can show before/after examples of moving rankings, traffic, and leads – not just followers
• You think in systems, not one-off campaigns: you like checklists, playbooks, and repeatable processes
• You’re comfortable being both strategic and scrappy: one hour you’re in GA/Search Console, the next hour you’re filming a quick on-site case study video
• You’re data-driven: you can build a simple dashboard, read it, and change behavior based on it
• You act like an owner: you want your work tied to real business outcomes, not activity

Benefits

• Health benefits (medical, dental, vision)
• 401 (k) and company's matching
• Paid sick day, vacation, and holiday