Regional Marketing Manager

Responsibilities

• Collaborate with Marketing and Regional Sales Leadership to develop and execute targeted, measurable regional marketing plans aligned with business objectives.
• Create and manage regional marketing content, including customer testimonials, case studies, success stories, and campaign materials that support regional growth initiatives.
• Ensure regional compliance with global brand guidelines and provide guidance and training to local teams and sites to support consistent brand deployment and customer experience.
• Support country agents and distributors with channel marketing resources, tools, and initiatives to drive partner engagement and performance.
• Work alongside Marketing Communications to support regional sales teams, Global Business Developers, and Global Account Managers with Account-Based Marketing (ABM) activities.
• Plan, coordinate, and deliver regional trade shows, exhibitions, and customer events, ensuring alignment with global marketing strategies and objectives.
• Lead the delivery of the company's presence at key industry events, including ACHEMA 2027, maximising brand visibility, customer engagement, and commercial impact.
• Support Product Managers and Portfolio Directors with communications relating to regional growth priorities, product launches, sales targets, and strategic business initiatives.
• Develop and maintain sales enablement and training materials to support the effectiveness of regional sales teams.
• Track, measure, and report on the effectiveness of marketing activities, providing recommendations to improve performance and return on investment.

Requirements

• Bachelor's degree, business/marketing, or engineering.
• Experience in event management.
• Experience of creating email programs in a Marketing Automation Platform (MAP), preferably Marketo.
• Demonstrated track record of executing marketing plans, preferably in an industrial B2B environment.
• Must have a high degree of written and verbal communication and presentation skills in English.
• Excellent communication and stakeholder management skills.
• Strong strategic thinking and planning skills with ability to plan over 1-3-year time span.
• Must have the ability to work cross-functionally in a dynamic and flexible environment.
• Must be able to think strategically, implement aggressively and be detail oriented.
• Flexibility and resilience are mandatory behaviours; change is constant.