Regional Marketing Manager at Service Experts | Richardson, TX

Regional Marketing Manager

Richardson, TX (On-site)

Salary Not AvailableMid Level6+ years expFull time

Posted 4 months ago

Job Summary

Own regional marketing outcomes by turning corporate strategy into region-wide plans, directing campaigns with field leaders, and leveraging data to optimize media spend and direct marketing efficiency.

Regional ownership: translate corporate strategy into region-wide marketing plans and campaigns.
Performance discipline: monitor data, optimize media spend, and test/control improvements for direct marketing.
Cross-functional collaboration: partner with Area Sales, Center directors, and corporate marketing to align programs and share best practices.

Job Description

Develop and implement Regional strategic marketing plans.
Work with center management and Regional Directors on strategic marketing planning and development and implementation of marketing campaigns
Market research planning and analysis
Ensure Service Experts brand standards are consistently applied in all marketing communications
Direct the development of revenue generating consumer campaigns for applicable Service Experts Centers
Assist in the development of internal communication materials for consumer campaigns
Review marketing performance using data from internal and external sources
Review media efficiency and cost savings procurement for applicable centers
Develop and implement test and control plans to improve direct marketing efficiency and effectiveness
Facilitate regular marketing reviews to ensure marketing programs and tactics are fully supporting business objectives for responsible centers

Bachelor degree required or equivalent work experience
6+ years marketing related experience
3+ years direct marketing and lead generation experience
Ability to manage multiple projects simultaneously
Creative and strategic thinker
Superior analytical abilities and ability interpret multiple points of data
Excellent interpersonal communication abilities
Advertising Agency management experience
Prepared and available for travel within the Area and to Service Experts locations
A complete and thorough understanding of Word, Excel, PowerPoint, and other relevant office software

Service Experts

Service Experts is North America's leading HVAC, Plumbing & Electrical company with 75+ locations nationwide. Visit us at http://www.ServiceExperts.com.

Founded in 1996

Richardson, Texas, USA

1.5K employees (22 in marketing)

www.ServiceExperts.com