Field Marketing Manager- Indianapolis
Myriad360
Indianapolis, IN (Remote)
$100K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.
10 hrs ago
Regional Marketing Manager
Richardson, TX (On-site)
Salary Not AvailableMid Level6+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own regional marketing outcomes by turning corporate strategy into region-wide plans, directing campaigns with field leaders, and leveraging data to optimize media spend and direct marketing efficiency.
- Regional ownership: translate corporate strategy into region-wide marketing plans and campaigns.
- Performance discipline: monitor data, optimize media spend, and test/control improvements for direct marketing.
- Cross-functional collaboration: partner with Area Sales, Center directors, and corporate marketing to align programs and share best practices.
Job Description
- Develop and implement Regional strategic marketing plans.
- Work with center management and Regional Directors on strategic marketing planning and development and implementation of marketing campaigns
- Market research planning and analysis
- Ensure Service Experts brand standards are consistently applied in all marketing communications
- Direct the development of revenue generating consumer campaigns for applicable Service Experts Centers
- Assist in the development of internal communication materials for consumer campaigns
- Review marketing performance using data from internal and external sources
- Review media efficiency and cost savings procurement for applicable centers
- Develop and implement test and control plans to improve direct marketing efficiency and effectiveness
- Facilitate regular marketing reviews to ensure marketing programs and tactics are fully supporting business objectives for responsible centers
- Bachelor degree required or equivalent work experience
- 6+ years marketing related experience
- 3+ years direct marketing and lead generation experience
- Ability to manage multiple projects simultaneously
- Creative and strategic thinker
- Superior analytical abilities and ability interpret multiple points of data
- Excellent interpersonal communication abilities
- Advertising Agency management experience
- Prepared and available for travel within the Area and to Service Experts locations
- A complete and thorough understanding of Word, Excel, PowerPoint, and other relevant office software
Service Experts
Service Experts is North America's leading HVAC, Plumbing & Electrical company with 75+ locations nationwide. Visit us at http://www.ServiceExperts.com.
