Responsibilities

• Serve as main point of contact for all matters related to on-site marketing needs and concerns, building and maintaining strong relationships with specified portfolio of property managers and regional managers
• Work with internal teams to develop strategic marketing plans and budgets for multifamily communities across the nation and execute seamlessly to hit targeted KPIs
• Quickly and effectively address community needs and concerns as it relates to traffic flow and resident retention
• Monitor performance across the marketing funnel to identify and resolve bottlenecks proactively
• Create strategy for online presence of new brands, including paid ads, content oversight, and ROI analysis
• Recommend and implement new initiatives or changes to existing campaigns to help achieve goals
• Distribute reports to key stakeholders and review analytics to ensure optimal performance is achieved
• Participate in performance calls with staff
• Work with internal team to develop multi-touch marketing campaigns including print, OOH, email, digital, social methods based on target audience and branding strategy
• Closely track market trends and competition, monitoring the market for opportunities to differentiate, tracking pricing, and leasing trends, and using data to drive new marketing solutions and strategies

Requirements

• Bachelor’s degree (Marketing, Journalism, Communications, Business, or related field preferred)
• High school diploma or GED
• 5+ years of relevant experience, Multifamily experience strongly preferred
• Professional experience working with clients and/or internal stakeholders
• Experience in multifamily, leasing, and/or B2C marketing
• Flexible to juggle multiple projects and priorities to meet changing deadlines
• Must be organized and have good time management skills
• Self-motivated, self-directed, collaborative, inquisitive, motivating, energetic, and results-driven
• Strong interpersonal, oral, and written communication skills — is clear, concise, positive, and professional
• Exceptional communication skills and ability to interact with wide range of people including internal and external stakeholders

Benefits

• Health Plans - Medical, dental, vision, FSA, and HSA
• Family Leave - Paid birth & bonding leave
• Employer Paid Benefits - Basic life insurance, AD&D, and short-term disability
• Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance
• 401(K) - 3% company contribution, 100% vested after 2 years of employment
• Competitive PTO - 3 weeks of PTO with immediate accrual, 9 paid holidays, 1 floating holiday, and bereavement
• Health and Wellness - fitness membership reimbursement program
• Free stays in Roers’ properties guest suites
• Rent Discount - 20% discount for employees living in Roers Companies properties
• Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment