Responsibilities

• Develop strategic plans to reach consumers and authentically connect them to the C4 Energy and Bloom brands, putting the right cans in the right hands
• Provide input on our go-to-market strategies for new product launches and brand campaigns to maximize reach in the regional and local markets
• Collaborate with key stakeholders (internal and external) to localize national campaigns and product launches
• Build strong relationships with Beverage Sales and DSD partners in your territory to align with strategies and drive sales
• Establish objectives, KPIs, and priorities for downline while providing strategic direction and motivation
• Drive growth in household penetration and velocity across key retail accounts and regional markets
• Research and secure strategic partnerships, athletes, and influencers for events and other sampling activities
• Coordinate event logistics and work with Field Marketing Manager on scheduling brand ambassador team to support planned events

Requirements

• Bachelor’s degree in Marketing, Communications, Business, PR or related field
• 5+ years of experience in field and/or experiential marketing
• Has demonstrated leadership ability
• Demonstrates exceptional interpersonal, communication, and collaboration skills
• Extremely organized and can juggle multiple, competing priorities
• Creative and resourceful; can resolve issues/problems that may come up in the field
• Can think and plan strategically and holistically but also demonstrates exceptional attention to detail
• Self-motivated and problem solver

Preferred

• Experience in CPG or Beverage; working with Beverage DSD’s and / or direct experience with Big Geyser is a plus

Benefits

• competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account
• unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!
• paid parental leave, reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account