Regional Marketing Manager at Harbor Group Management | Durham, NC

Regional Marketing Manager

Durham, NC (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive regional marketing strategy and execution for Harbor Group’s multifamily portfolio to increase occupancy and revenue.

Own regional marketing programs to boost occupancy, revenue, and retention.
Must-have: 5+ years of multifamily marketing across 30+ properties, with near-Raleigh/Durham residency.
Collaborate with regional leadership and corporate marketing to align strategies and deliver measurable improvements.

Job Description

Responsibilities

Develop, implement, and monitor marketing programs across the region to increase occupancy, revenue, and resident retention.
Compose regional marketing plans aligned with property business objectives, sub-market dynamics, and competitive landscape.
Ensure compliance with leasing and marketing SOPs and performance standards across all assigned properties.
Continuously research and recommend new marketing channels, platforms, and strategies to improve lead generation and revenue.
Create, review, and update property marketing content regularly to ensure accuracy, relevance, and alignment with company standards.
Provide regional-level training and coaching on marketing programs, leasing tools, CRM systems, and digital marketing best practices.
Train property teams on social media strategy, advertising campaigns, events, renewal initiatives, outreach opportunities, and online reputation management.
Facilitate brainstorming sessions and workshops to generate new ideas and share best practices across properties.
Partner with RVP and corporate marketing leadership to align property-level and regional marketing strategies.
Serve as the regional marketing expert, advising campaign execution, branding, and advertising initiatives.

Requirements

Bachelor’s degree in Marketing, Public Relations, Advertising, or related field (or equivalent experience)
Minimum 5 years’ multifamily marketing experience supporting a minimum of 30 properties across various asset types
Must reside near Raleigh or Durham, NC
Proficient in social media content development, CRM platforms, and marketing analytics
Strong written, verbal, and presentation skills, with ability to influence across multiple properties and departments
Effective organizational, time management, and project management skills
Ability to travel up to 50% within the assigned region
Works well independently, takes initiative and can effectively prioritize with minimal supervision

Benefits

Competitive Salaries & Bonuses
Medical, Dental & Vision Plans
401(k) Plan with Employer Matching Contributions (including part-time employees)
Paid Time Off (PTO) & 10+ Paid Holidays
Paid Parental Leave
Paid Birthday Off (Multifamily)
Flexible Spending Accounts
Company-Paid Long-Term Disability
Company-Paid Life Insurance
Short-Term Disability

Harbor Group Management

4.3 Glassdoor

Harbor Group Management Company (HGMC) is an award-winning property management company currently operating more than 55,000 apartment homes and 5 million commercial square feet across the United States. As a respected industry leader, HGMC has an ongoing commitment to providing honest, personal and exceptional service.

Founded in 1985

Norfolk, Virginia, USA

www.HarborGroupManagement.com

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91% CEO approval