Regional Marketing Manager at Cortland | Orlando, FL

Cortland

Regional Marketing Manager

Orlando, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive integrated marketing and lead generation for Cortland's multifamily portfolio across communities, with cross-functional branding and partnerships at scale.

Own the development of strategic plans to drive qualified sales and leads.
Must-have: 5+ years of direct marketing/lead-gen experience with measurable results.
Standout: Cross-functional collaboration with onsite teams and corporate partners.

Job Description

Responsibilities

Analyze submarket trends and results to develop a strategic marketing and advertising plan designed to drive qualified sales and leads
Build and establish a collaborative partnership with onsite community teams, portfolio leadership, and corporate teams to nurture and enrich Cortland’s culture, guiding principles, and mission
Partner with the social media and website teams to assess online presence, image, reputation, ratings, and brand consistency as it relates to the overall customer experience and brand message; strategize and recommend enhancements, campaigns, and solutions to improve overall results and customer experience
Work with Operations and Investments teams to develop budgetary numbers, guidelines, best practices, and expected results as it relates to all aspects of marketing, curb appeal, and collateral at the community and portfolio level
Assist and support Branding, Design, and Investments teams in creating and maintaining brand identification, marketing collateral, product enhancements, and overall design
Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment
Strategically identify and vet beneficial partnerships that will support the company mission and vision, promote community lifestyles, and further overall investment strategy required to strengthen the overall performance
Conduct ongoing reviews of advertising, messaging, websites, and collateral materials for accuracy and relevance as it relates to verbiage, messaging, brand identification, creativity, contact information, and results
Research competitive communities, market shifts, employment trends, sub-market changes, new product development or renovation, primary businesses, market trends, and differentiators that may impact asset value or performance
Understand and discuss communities in the area, pricing, product, promotion, and their customer demographic and employment base
Understand and proactively manage effectiveness of lead generation and advertising platforms to drive qualified sales leads
Provide all guidance, recommendation and reporting related to results and effectiveness to all your assigned communities and portfolio
Oversee the management and execution of strategies and programs that support the achievement of the portfolio’s performance goals by creating and implementing action plans around lead generation
Evaluate and understand advertising on a cost-per-lead and cost-per-move-in basis; navigate accordingly the entry and/or exit into a specific advertising space
Make recommendations regarding the completion of effective outreach marketing, on-site curb appeal, resident functions, advertising campaigns, and resident retention efforts through building positive awareness about the property within the local neighborhood and community

Requirements

Superb 5+ years of direct marketing, lead generation, and industry experience with proven results related to increased sales, lead generation, and revenues
Bachelor’s degree in related field or equivalent progressive experience in marketing
Excellent customer service skills while maintaining the highest standards of professionalism
Strong verbal and written communication skills
Self-starter and have the ability to multi-task while having the ability to work independently within identified parameters
Proficiency in word processing, spreadsheets, and database management programs; general software knowledge including: Outlook, Excel, Word, and the Real Page product suite
Must have a valid driver’s license; must be able to lift up to 50 pounds, bend, walk and climb stairs
Ability to travel for community visits on a monthly or quarterly basis

Preferred

Cortland

Cortland® is a product-to-people, multifamily real estate investment, development, and management company that in-sources most of its multifamily development, design, construction, renovation, management, and ownership functions – all with the goal of providing residents excellent, hospitality-driven living experiences. With our pioneering business model, our commitment to placing the resident at the center of our decisions, and our enterprising team, we’re aiming to set a new experience standard for the apartment industry – one community at a time.Our company is now comprised of a team of nearly 2,500 people across the US and the world, from our headquarters in Atlanta, GA to our international development office in London, UK. We’re always interested in new talent joining our mission to create superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.Visit our website at www.cortland.com to learn more about the possibilities we create for our residents, associates, and investors.

Founded in 2005

Atlanta, Georgia, USA

1.7K employees (216 in marketing)

cortland.com