Responsibilities

• Develop and implement regional marketing plans and strategies designed to drive traffic, increase brand awareness, and improve occupancy rates across the portfolio
• Manage digital marketing campaigns, including SEO/SEM, social media, email marketing, reputation management, and content creation initiatives
• Analyze market trends, competitor activity, and industry insights to identify opportunities for growth, positioning, and operational improvement
• Collaborate closely with Property Managers and Operations teams to develop and execute property-specific marketing initiatives and leasing strategies
• Monitor, analyze, and report on marketing campaign performance while providing strategic insights and recommendations for optimization and improved results. Manage marketing budgets and ensure cost-effective allocation of marketing resources and vendor investments
• Manage marketing BI (Business Intelligence) data to identify trends, support reporting initiatives, and develop strategic marketing plans focused on increasing economic occupancy and resident retention rates
• Manage processes related to standard follow-up procedures for prospects and lead queue management within the CRM platform
• Coordinate with external vendors, agencies, and strategic partners regarding marketing materials, campaigns, creative services, and ongoing initiatives
• Organize and participate in community events, resident engagement initiatives, and outreach programs designed to promote properties and strengthen community presence
• Local travel required throughout the VA portfolio, with approximately 5–10% travel to additional locations within the Mid-Atlantic and Southeast regions

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred
• Minimum of 4 years of multifamily marketing experience with a proven history of progressive performance and portfolio management experience overseeing 10,000+ units or greater is a must
• Demonstrated success in developing, executing, and optimizing strategic marketing campaigns that drive traffic, lead generation, occupancy, and brand awareness
• Strong analytical mindset with the ability to interpret marketing data, identify trends, and make strategic, data-driven decisions
• Ability to successfully manage multiple priorities, projects, and deadlines while maintaining attention to detail and brand consistency
• Experience managing and growing social media platforms for both corporate brands and multifamily communities, including content creation, engagement strategies, campaign planning, and performance analysis across platforms such as Facebook, Instagram, LinkedIn, and TikTok
• Excellent written and verbal communication skills with the ability to effectively collaborate across departments, vendor partners, and onsite teams
• Proficiency in marketing software and tools (Google Analytics, CRM systems), PM software experience required, Yardi highly preferred
• Demonstrated ability to partner with cross-functional teams to drive occupancy and revenue growth in a lease-up or portfolio-management environment
• Experience with budgeting, forecasting, and vendor management to optimize marketing spend

Preferred

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred
• Demonstrated success in developing, executing, and optimizing strategic marketing campaigns that drive traffic, lead generation, occupancy, and brand awareness
• Strong knowledge of digital marketing strategies, including paid advertising, SEO, reputation management, email marketing, CRM systems, and social media marketing
• Experience managing and growing social media platforms for both corporate brands and multifamily communities, including content creation, engagement strategies, campaign planning, and performance analysis across platforms such as Facebook, Instagram, LinkedIn, and TikTok
• Proficiency in marketing software and tools (Google Analytics, CRM systems), PM software experience required, Yardi highly preferred

Benefits

• Comprehensive, Medical, Dental and Vision Coverage, with 100% Employee-only Benefit Premiums covered for Medical Plans
• 120 Paid Time Off (PTO) Hours, plus 40 hours of Sick Time
• 11 Company-paid holidays, 2 Floating holidays, and 2 days of VTO (Voluntary Time Off)
• Matching 401(k) Contribution with Immediate Vesting
• 30% Housing Discount
• Professional Development Opportunities