Responsibilities

• Develop and execute integrated marketing strategies across international markets to drive awareness, qualified demand, customer engagement, and revenue growth.
• Manage and optimize the international marketing budget with a strong focus on improving ROI, LTV:CAC, pipeline contribution, and program effectiveness.
• Build, lead, coach, and develop a high-performing marketing team, ensuring clear priorities, strong execution, and ongoing professional growth.
• Determine and execute localization strategies by balancing regional customer needs, competitive dynamics, market opportunity, and expected return on investment.
• Partner cross-functionally with Sales, Product Marketing, Channel, SDR, Partner Success, and regional leaders to represent the international perspective in product roadmap, go-to-market, and service-related planning.
• Manage channel marketing plans and funding in collaboration with distributors and resellers, allocating resources toward the highest-performing partner motions.
• Create and execute event strategies that deepen relationships with partners and prospects, generate demand, and support regional pipeline objectives.
• Provide guidance to central marketing teams, including Product Marketing, Social Media, Thought Leadership, Digital Marketing, and Content Marketing, to ensure regional and localization considerations are incorporated into global campaigns.
• Develop compelling multi-channel campaigns across digital, content, organic search, ABM, events, and partner channels that capture attention and convert prospects and customers into qualified hand raisers.
• Work closely with Sales leadership to develop account-based marketing motions targeted at high-whitespace customers and prospects.

Requirements

• 10+ years of progressive marketing experience, with demonstrated expertise across channel marketing, digital marketing, demand generation, events, ABM, SEO, content marketing, and campaign performance optimization.
• Experience leading marketing programs in a high-volume B2B SaaS environment, preferably with average selling prices in the $10k-$50k range.
• Proven ability to optimize go-to-market mix and budget allocation with a strong focus on ROI, pipeline contribution, conversion, and LTV:CAC performance.
• Demonstrated experience building, leading, coaching, and developing high-performing marketing teams across local, remote, and cross-functional environments.
• Strong understanding of international marketing, localization, regional customer needs, competitive dynamics, and partner-led go-to-market motions.
• Proven experience managing channel marketing plans and working effectively with distributors, resellers, Sales, SDR, and Partner Success teams.
• Experience developing account-based marketing strategies and multi-channel campaigns that drive qualified demand and customer engagement.
• Strong digital marketing knowledge, including SEO, content strategy, website optimization, analytics, personalization, A/B testing, and marketing technology tools.
• Experience spearheading technical or cross-functional projects, gathering business requirements, and influencing stakeholders across functions and levels.
• Demonstrated ability to be resourceful, creative, and disciplined in doing more with less while staying on budget and meeting ambitious growth goals.

Benefits

• Fully covered medical, dental and vision – for employee and eligible dependents!
• Generous PTO and observed holidays
• 2 Paid VoluNteer Days per year
• Paid Parental Leave
• 401(k) with company-match and Flexible Spending Accounts
• Employee Stock Purchase Program
• On-site gym access at select Collaboration Hubs
• Wellness rewards
• FuN-raising opportunities as part of our giving program
• N-ablite Learning – custom learning experience as part of our investment in you