Field Marketing & Partnerships Manager

USA (Remote)

$110K/yr – $130K/yrMid LevelFull time

Posted 2 days ago

Job Summary

Own the end-to-end field marketing initiatives that drive pipeline for a remote US B2B SaaS business, coordinating demand gen and event programs with post-event attribution to measurable outcomes.

  • Lead strategy-to-attribution for field programs and events
  • Collaborate across digital and field channels to connect programs to revenue
  • Utilize CRM/MA tools and AI-assisted workflows to optimize campaigns

Job Description

Requirements

  • 4–6 years of experience in field marketing, demand generation, or event operations at a B2B SaaS or technology company (early-stage or high-growth preferred
  • Track record of owning end-to-end event execution, from strategy through post-event attribution
  • Hands-on experience building things: landing pages, email campaigns, collateral, and presentations
  • Proficiency with Salesforce or Dynamics CRM, Marketo or equivalent marketing automation, Figma or Canva, and Google Workspace or Microsoft 365
  • Comfort using AI tools (Claude, ChatGPT) as daily production tools
  • Demonstrated ability to connect field programs to pipeline outcomes
  • US-based, fully remote; strong preference for candidates located in WA, TX, NY, CA, NC, NV, MI, MA, MD, IL, GA, FL

Preferred

  • Experience on a lean marketing team where you wore multiple hats
  • Background in enterprise SaaS, facilities, real estate, sustainability, or built-environment adjacent verticals
  • Experience with industry association relationships or partner co-marketing programs
  • Willingness to travel to events (15–20% annually)

Benefits

  • Medical, dental, vision, STD, LTD, Life & AD&D
  • 100% of employee premiums covered; 95% of dependent premiums covered by Willow.
  • 401(k) with 100% company match on the first 5% of contributions.
  • 20 days accrued vacation + 10 days paid sick leave + 8 paid holidays per year.
  • Willow-paid parental leave, coordinated with applicable state leave programs.
  • Expense coverage provided for event travel (estimated 15–20% travel annually).
Willow logo

Willow

3.3 Glassdoor

Willow is the leading AI-driven platform revolutionizing the built world. Leveraging cutting-edge digital twin technology, Willow empowers organizations to reduce operational costs of buildings, improve sustainability outcomes and dynamically optimize asset performance at scale. Willow is changing the way the world manages buildings for a more sustainable future by enabling every building to respond to the people, purpose and environments they serve. Trusted by global leaders in education, healthcare, retail, transportation and commercial real estate, Willow is redefining how the world manages and interacts with the built environment.

Founded in 2017
Millers Point, New South Wales, AUS
241 employees (47 in marketing)
58% recommend to a friend

Salaries

Posted range

$110K/yr – $130K/yr

Taken straight from the job posting.

See all Willow salaries

Marketing Team

Marketing Team Size
20 (8% of company)
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Undisclosed, 5 years ago

Funding History

  • Sep 2021
    Undisclosed

Traffic Signals

Monthly Visitors
11.2K
Traffic Source Mix
Search
46.5%
Direct
40.9%
Referral
7.2%
Social
4.1%
Paid
1.1%

Headcount Trend

Current headcount: ~241

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