Regional Marketing Manager

Boston, MA

$115K/yr – $173K/yrManagerFull time

Posted 3 weeks ago

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Job Summary

Own marketing plan execution across SEM, SEO and Display; align with leadership on strategy; drive KPIs with department heads; shape product launches and ensure compliance.

  • Own marketing objectives and channel mix for SEM, SEO, and Display
  • Collaborate with Operational Marketing Manager and other leaders to set strategy and identify opportunities
  • Own measurement through KPI improvements and launch outcomes across digital properties

Job Description

Own marketing plan execution across SEM, SEO and Display; align with leadership on strategy; drive KPIs with department heads; shape product launches and ensure compliance.

  • Own marketing objectives and channel mix for SEM, SEO, and Display
  • Collaborate with Operational Marketing Manager and other leaders to set strategy and identify opportunities
  • Own measurement through KPI improvements and launch outcomes across digital properties
Asbury Automotive Group logo

Asbury Automotive Group

Asbury Automotive Group, Inc. (NYSE: ABG), headquartered in Sandy Springs, GA, a suburb of Atlanta, is one of the largest automotive retailers in the U.S., with 2024 revenues over $17 billion. As of September 30, 2025, Asbury operated 175 new vehicle dealerships, consisting of 230 franchises and representing 36 domestic and foreign brands of vehicles. Asbury also operates Total Care Auto, Powered by Landcar, a leading provider of service contracts and other vehicle protection products, and 39 collision repair centers. Asbury offers an extensive range of automotive products and services, including new and used vehicles; parts and service, which includes vehicle repair and maintenance services, replacement parts and collision repair services; and finance and insurance products, including arranging vehicle financing through third parties and aftermarket products, such as extended service contracts, guaranteed asset protection debt cancellation, and prepaid maintenance. Asbury is recognized as one of America’s Fastest Growing Companies 2024 by the Financial Times, a World’s Most Trustworthy Companies 2024 & 2025 by Newsweek, and one of America’s Most Successful Small-Cap Companies by Forbes for 2026.

Founded in 2002
Duluth, Georgia, USA
4.4K employees