Regional Marketing Director at Personal Healthcare Management | Plattsburgh, NY

Personal Healthcare Management

Regional Marketing Director

Plattsburgh, NY (Unknown)

Salary Not AvailableSenior Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own census growth for Buffalo area nursing homes by shaping market plans, building hospital and provider referrals, and aligning local teams for cohesive campaigns.

Growth and pipeline: identify market opportunities and shape plans to raise census across multiple facilities.
Network development: build and maintain referrals with hospitals, physicians, and providers in the Buffalo region.
Execution and metrics: align facility admins and local marketing teams, run campaigns, and report results to optimize census growth.

Job Description

Develop and implement strategic marketing plans to increase census and occupancy rates across multiple nursing homes.
Establish and maintain strong relationships with hospitals, physicians, and other healthcare providers to drive referrals and admissions.
Analyze market trends and identify opportunities for growth and expansion.
Collaborate with facility administrators and marketing teams to ensure cohesive and effective marketing strategies.
Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
Represent the organization at industry events, conferences, and community outreach programs.
Provide leadership and support to local marketing teams to achieve targeted census goals.