Responsibilities

• Lead, mentor and develop the skillset of the regional marketing team, ensuring high performance and professional growth
• Foster collaboration between regional marketing, channel sales, vendor teams, and the global marketing organization
• Ensure the team operates within budget and delivers on agreed KPIs
• Develop and lead the regional marketing strategy in alignment with regional business priorities and the global marketing vision
• Collaborate with the Regional leadership team and the global Marketing team to ensure consistent execution of the company’s value proposition, adherence to Brand Guidelines and compliance regulations
• Represent regional marketing needs and opportunities within the Global Marketing Leadership Team and Global Marketing strategy and narrative in the Regional Business Team
• Work with vendor management to support vendor marketing strategies and manage campaigns
• Maximize Marketing Development Funds (MDF) and joint business opportunities; ensure multi-vendor campaign integration where relevant
• Support channel partners with co-marketing resources, training, and tools; drive adoption of partner marketing platforms and programs
• Monitor partner campaign performance and provide improvement recommendations
• Plan and oversee execution of integrated demand generation campaigns, events, and digital programs
• Localize global campaigns to address regional market conditions, language, and buyer needs
• Leverage digital, social, and content marketing to grow brand awareness and engagement
• Deliver measurable marketing-driven pipeline aligned to revenue targets for the region
• Ensure marketing activities are integrated with sales plans to drive partner recruitment, enablement, and revenue acceleration
• Track, report, and optimize campaign ROI, lead conversion, and MDF utilization
• Extend the use of the O Space program to develop demand generation and offer to partners and vendors a deep understanding of market trends concerning end-users
• Develop communication and PR campaigns
• Support digital brand recognition
• Organize regional events or participation in global events

Requirements

• 10+ years of B2B marketing leadership experience in IT or cybersecurity in regional or global marketing leadership roles in distribution/vendor/channel environments
• Ability to operate effectively in a matrix organization with dual reporting lines
• Proven success in regional marketing leadership with measurable business impact
• Strategic thinker with strong execution discipline
• Large team leadership and talent development experience
• Experience managing multi-country marketing
• Collaborative and influential across multiple functions and cultures
• Commercially savvy with a focus on measurable outcomes
• Possesses a strong track record in developing and executing end-customer and partner multi-channel marketing strategies and programs for multiple vendors
• Demonstrates omni-channel expertise in managing functions who execute Brand, PR/Social management, Events & Sponsorship, Digital & Demand Generation Marketing
• Data-driven with proficiency in marketing operations including budget planning, ROI tracking and performance analytics and MDF governance
• Must be legally able to work in the USA
• Remote work availability with travel as needed

Benefits

• Medical, Dental, Vision, Life and AD&D Insurance, FSA, HSA, Short Term Disability, Wellness Plans
• 401(k) with Employer Match
• Vacation (3 weeks)
• Sick (7 days)
• Holidays (12 holidays)
• Working conditions: Must be legally able to work in the country you applied (USA)
• Remote Work, but will require business travel
• Exempt, salary ($190,000 to $230,000 OTE)