Regional Marketing Director, Americas

Marlborough, MA (Unknown)

$210K/yr – $230K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

Job Summary

Own the regional marketing plan and funnel performance across the Americas, translating global strategy into a regional growth plan, shaping GTM with sales, and coaching a team to deliver launches and demand generation.

  • Translate global marketing strategy into a regional growth plan.
  • Own Americas funnel performance and optimize channels.
  • Partner with Americas sales leadership to shape GTM strategies and address performance gaps.

Job Description

Responsibilities

  • The Regional Marketing Director, Americas is responsible for leading strategic marketing planning and execution across the Americas region. This role ensures alignment between global segment and product marketing priorities, regional commercial priorities, and local market execution. Accountable for regional funnel performance, localized go-to-market (GTM) adaptation, and launch success, this position bridges global marketing strategy and regional commercial execution.
  • What you will do:
  • Translate global marketing strategy into a regional growth plan, making decisions on market prioritization, customer targeting, demand generation, launch activation, and marketing investment across the Americas region.
  • Own performance vs plan for Americas commercial marketing funnel metrics (funnel additions, funnel velocity, win rates, and new product launch performance) and optimize marketing channel performance in support of these goals.
  • Partner with Americas sales leadership to shape go-to-market strategies, identify growth opportunities, and address performance gaps vs plan.
  • Act as the voice of the commercial marketing organization, bringing market and customer insights to support portfolio, campaign, and other business decisions.
  • Coach and develop a team of commercial marketing managers, fostering a culture of accountability, innovation, and strategic clarity.

Requirements

  • Bachelor's degree in Science, Engineering, Marketing, Business, or a related field, with 10+ years of relevant experience; or 12+ years of relevant experience in lieu of a degree.
  • Long-standing experience in B2B marketing.
  • Proven track record in owning financial accountability in marketing, sales, and/or product management roles.
  • Strong leadership and planning skills in matrixed and multicultural environments.
  • Experienced in translating global strategy into regional outcomes.
  • Ability to deploy resources in line with business objectives.
  • Experience translating customer behaviors and market trends into business strategy.
  • Travel, Motor Vehicle Record & Physical/Environment Requirements: Ability to travel – approximately 1 week per month

Preferred

  • Sales experience in the life sciences or biomanufacturing industry.
  • Product management or sales experience.
  • Experience in commercial funnel management.
  • Proven experience in process improvement.

Benefits

  • Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
  • We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
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Cytiva

Cytiva, now with the life sciences business from Pall Corporation, is a global biotechnology leader dedicated to helping customers discover and commercialize the next generation of therapeutics. We bring dedicated technical expertise and a broad portfolio of tools, technologies, and services that enable the development, manufacture, and delivery of transformative medicines to patients. We are part of Danaher, a global science and technology leader. Along with other Danaher businesses, we accelerate the impact of tomorrow’s science and technology innovation to improve human health.Visit https://www.cytiva.com/privacy to review our privacy policy.

10K employees (464 in marketing)

Salaries

Posted range

$210K/yr – $230K/yr

Taken straight from the job posting.

See all Cytiva salaries

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Regional Marketing Director, Americas

Cytiva · Marlborough, MA · Unknown