Drive regional cardiac PET marketing and demand-generation to grow referrals, site activations, and utilization.

• Translate national strategies into executable regional/local plans focused on cardiac PET benefits and utility.
• Grow cardiac PET referrals, support site activations, and increase utilization within assigned region.
• Collaborate with regional sales directors and CPAMs to co-develop in-field demand generation activities and territory plans.
• Develop deep understanding of the Cardiology Network in territory referring mapping and patient flows.
• Execute regional demand and clinical education programs including referral campaigns and cardiology events with the advocacy team.
• Support referrer site activations with field materials, referral kits, and training resources.
• Plan and lead regional/local demand-generation initiatives and educational programming addressing clinical barriers.
• Partner with sales leadership to develop territory go-to-market plans and aligned messaging/resources.
• Design and track KPIs for regional marketing execution (lead gen, campaign response, knowledge growth, site conversion).
• Collaborate with Marketing Franchise and Center of Excellence teams to deploy tailored field kits and programming based on regional insights.