Responsibilities

• Forward Planning and Calendar Ownership
• Build and maintain a rolling 6-month detailed working plan covering campaigns, activations, content, programming, partnerships and event sales pipeline across both sites.
• Build and maintain a rolling 12-month overarching plan setting the annual strategic shape: brand campaigns, seasonal moments, major activations, programming themes, partnership pipeline.
• Ensure the team is always working six months ahead of the present. No reactive activation planning, no last-minute campaign briefs, no vendors signed off inside the 90-day window.
• Own the content calendar across both sites end to end: brand campaigns, social content, CRM communications, PR moments, paid media.
• Run the annual planning cycle with both General Managers and the SVP O&O.
• Strategy and Brand
• Own the integrated marketing strategy across Time Out Market DUMBO and Time Out Market Union Square.
• Set the brand positioning, audience strategy and messaging architecture for both sites in alignment with the Time Out Market global brand.
• Hold brand standards authority across all vendor-facing collateral, menu boards, signage and concession-led marketing within the Time Out Market environment. Authorised to enforce brand consistency at the vendor level.
• Commercial Integration and Sponsorship Drive
• Own the marketing contribution to site revenue targets. Marketing performance is measured against site trading outcomes, not vanity metrics.
• Integrate the event sales pipeline (delivered by the Regional Event Sales and Brand Activations Manager) into the marketing calendar.
• Drive the brand activations programme to actively encourage and secure sponsorship revenue from liquor, beverage, lifestyle and media brand partners. Set the annual sponsorship and brand partnership revenue target with the GMs.
• Lead the strategic conversion of brand relationships into hosted events, themed takeovers, seasonal activations and exclusivity deals.
• Review and approve all major marketing investments and contracts within the agreed budget envelope.
• CRM, Data and Customer Strategy
• Own the customer data and CRM strategy across both New York sites.
• Set audience segmentation, lifecycle marketing strategy, retention programmes and customer acquisition strategy.
• Interpret weekly trade data, marketing performance data and customer insight to direct the team's focus beyond the present. Own the marketing KPI framework. All marketing activity must be measurable and trackable against agreed KPIs.