Regional Field Marketing Partner - Charlotte, NC

Charlotte, NC (On-site)

$57K/yr – $70K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Description

Responsibilities

Execute Local Store Marketing (LSM) plans to drive sales and traffic
Identify, secure, and activate community events, sponsorships, and partnerships
Collaborate with Operations to align marketing plans with restaurant goals
Build and maintain relationships with local businesses, leaders, and vendors
Analyze campaign performance and measure impact on sales and transactions
Manage and optimize territory marketing budgets (including six-figure spend)
Coordinate promotions, materials, and in-store activations
Research and recommend media and advertising opportunities
Negotiate agreements with vendors and community partners
Deliver market insights, reporting, and recommendations to leadership

Requirements

Bachelor’s degree or equivalent work experience
2+ years of marketing experience (LSM, advertising, or related field)
Experience executing marketing plans and analyzing performance results
Strong relationship-building skills across teams, vendors, and communities
Ability to manage budgets and evaluate ROI on marketing spend
Experience collaborating cross-functionally to achieve business goals
Strong communication and presentation skills
Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)
Ability to work independently, prioritize, and manage multiple initiatives
Willingness to travel regularly within assigned territory

Preferred

Experience in restaurant, retail, or multi-unit environments
Background in Local Store Marketing, sponsorships, or community engagement
Experience managing vendor relationships and contract negotiations
Familiarity with media planning (billboards, local advertising, sponsorships)
Proven success driving sales through grassroots marketing strategies
Experience influencing or partnering with field operations teams
Strong analytical mindset with ability to translate insights into action
Passion for community involvement and brand storytelling

Benefits

Base compensation range: $57,420 to $70,180
Bonus Program that scales up to 2.5X payout potential based on company results
Company Vehicle
5 weeks PTO
Paid Corporate Holidays
Paid Parental Leave*
401(k) match $1/$1 up to 4%
Competitive Medical, Dental and Vision Benefits*
Short-term and Long-term Disability Benefits*
Opportunities for Career Development and Growth

Whataburger

On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world’s first Whataburger on Ayers Street in Corpus Christi, Texas. He had a simple goal: to serve a burger so big it took two hands to hold and so good that after one bite customers would say, “What a burger!” He succeeded on both counts and turned that one little burger stand into a legend loved throughout Texas and the South. Today, each and every Whataburger is made to order, right when it’s ordered. And they’re still made with 100 percent pure, never-frozen beef and served on a big toasted five-inch bun with all “the extras” to suit your taste. Grilled jalapeños, extra bacon, three slices of cheese, no tomatoes, extra pickles? No problem. Your Whataburger will be made just like you like it, 24 hours a day, seven days a week. Whataburger’s following has grown exponentially in its more than 75-year history, thanks to a number of features, including its famous burgers and growing list of menu items, its iconic orange-and-white-striped restaurants and its famous Fancy Ketchup. Whataburger is more than a burger chain. It’s a place that feels like home to more than 51,000 employees, called Family Members, and millions of customers. It’s a brand built on pride, care and love. It’s a place people count on in their communities. It’s a place where goodness lives. So now with more than 1,100 Whataburger restaurants across 16 states stretching from Las Vegas to the Carolinas, road-trippers and hometown folks alike continue gathering under the big orange-and-white roofs for fresh, made-to-order burgers and friendly service.

Founded in 1950

San Antonio, Texas, USA

23K employees (239 in marketing)

www.whataburger.com