Regional Business Development & Marketing Manager - Western Region

Los Angeles, CA (Hybrid)

$160K/yr – $187K/yrMid Level7+ years expFull time

Posted 2 weeks ago

Job Summary

Lead and coordinate California marketing and business development initiatives, partnering with the Office Managing Partners to strengthen client relationships, drive regional strategy, and raise the firm’s profile through events, campaigns, and thought leadership.

  • Own regional BD strategy and cross-functional collaboration
  • Leverage analytics and partnerships to grow client base and visibility

Job Description

Responsibilities

  • Partner with and advise California Office Managing Partners (OMPs) in strengthening relationships with key clients, prospects, and stakeholders, and partner with OMPs and office administrative leadership to develop, prioritize, and implement office strategic plans and market-specific business development initiatives.
  • Evaluate, recommend, and implement business development initiatives aligned with firmwide, practice group, and industry priorities, with a strong regional focus—including identifying cross-selling opportunities in collaboration with Industry and Practice Group Business Development colleagues.
  • Monitor and analyze California business, legal, and competitive landscape trends and excersice independent judgement in developing recommendations for lawyers and Business Development colleagues to identify opportunities to strengthen the firm's market position.
  • Build and maintain relationships with California business organizations, chambers of commerce, economic development agencies, trade associations, and other influential regional networks; identify and facilitate connections between lawyers and local business leaders, referral sources, industry influencers, and community organizations through networking and strategic introductions.
  • Identify and coordinate sponsorships, partnerships, speaking engagements, and other profile-raising opportunities, and represent the Marketing & Business Development team at local business, industry, and community events to enhance the firm's visibility.
  • Plan and execute regional events—including client programs, sponsorship activations, community events, office milestone celebrations, webinars, internal meetings, and regional MCLE programs—determining appropriate approaches based on business objectives, target audiences, and firm priorities, in accordance with firm standards and best practices.
  • Track lawyer board memberships, leadership positions, and professional affiliations; organize local marketing and business development training; and support lateral lawyer onboarding by coordinating regional marketing and business development activities with the PR, Communications, and Business Development teams.
  • Must be able to travel for meetings and trainings as required.
  • Work with the events and sponsorship team to ensure the firm has visibility at priority industry events, conferences, and forums.
  • Advise the OMP in preparation for key meetings and engagements, developing strategic briefing materials, talking points, and recommended follow-up actions.

Requirements

  • Education: Bachelor's degree in Marketing, Business or related field.
  • Experience: 7+ years of marketing and business development experience, preferably in the legal or professional services industry.
  • Experience working collaboratively and effectively as part of a global team.
  • Experience navigating a complex, multi-authority, multi-cultural business environment.
  • - Ability to develop and execute business development and marketing strategies that drive measurable growth across practices, industries, and regions.
  • - Ability to build trusted partnerships with senior stakeholders, including Office Managing Partners and Practice and Industry Group leaders.
  • - Deep understanding of the client lifecycle, with the ability to translate business priorities into actionable, client-centric initiatives that enhance visibility, strengthen relationships, and increase revenue.
  • - Ability to design scalable delivery models, optimizing processes, and driving efficiency while maintaining quality and consistency across markets.
  • - Strong presentation skills, with the ability to advise and engage senior partners and firm leaders confidently and diplomatically.
  • - Comfortable operating in a complex, multi-jurisdictional environment, balancing local responsiveness with alignment to global priorities.

Benefits

  • 401(k) Retirement Plan
  • Medical Insurance
  • Health Savings Account (HSA)
  • Virtual Health Services
  • Dental Insurance
  • Vision Insurance
  • Accident Insurance
  • Hospital Indemnity Insurance
  • Critical Illness Insurance
  • Life Insurance
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Reed Smith LLP

At Reed Smith, everything we do is to apply our global experience in law to drive progress for our clients, for ourselves and for our communities. We are focused on outcomes, are highly collaborative and have deep industry insight. When combined with our local market knowledge and innovative mindset, this allows us to anticipate and address the needs of our clients and help them achieve their goals.Our team of 3,000 people (including more than 1,600 lawyers) operate across more than 30 offices in the United States, Europe, the Middle East and Asia.

3.8K employees

Salaries

Posted range

$160K/yr – $187K/yr

Taken straight from the job posting.

See all Reed Smith LLP salaries

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