Responsibilities

• 1. Research the Market and Identify Growth Opportunities
• - Continuously research the U.S. K–12 math education market, parent needs, competitor activities, and high-performing content.
• - Proactively identify content opportunities that connect user needs, our products, and enrollment goals without waiting for detailed direction.
• 2. Understand Parents and Develop Strong Value Propositions
• - Analyze the needs, concerns, and decision-making triggers of parents across different regions, grade levels, and learning stages.
• - Translate Think Academy's curriculum strengths into compelling customer value propositions and differentiated messaging.
• 3. Own the End-to-End Content Process
• - Take ownership of the entire content workflow, from research and topic selection to creation, editing, publishing, and optimization.
• - Leverage AI tools to improve productivity while maintaining high standards for accuracy, completeness, and quality.
• - Review your own work proactively and continuously improve execution quality.

Requirements

• - 2+ years of experience in content creation or content marketing.
• - Experience in education or EdTech.
• - Able to work on-site in Silicon Valley.
• - Detail-oriented, highly responsible, self-motivated, and able to independently drive projects to completion.
• - Fluency in Mandarin

Preferred

• - Strong research skills with the ability to quickly understand complex topics.
• - Excellent user insight and the ability to understand how parents make educational decisions.
• - Proficient in using AI tools to improve content quality and efficiency.
• - Open to feedback, continuously iterates, and thrives in a fast-paced environment.