Responsibilities

• Develop brand-specific Reddit and GEO strategies. Identifying where and how brands should build authentic presence
• Own the methodology for building and growing subreddits and community engagement, and improve it over time
• Guide a team and freelance contributors executing content and community work to a high standard
• Track performance across sentiment, share of voice, AI citations, and community growth, and adjust strategy accordingly
• Act as the strategic voice on client calls, translating Reddit fluency into business outcomes

Requirements

• Deep, genuine understanding of Reddit. The culture, norms, and what does and doesn't work (this can't be faked, and we'll be able to tell)
• Experience in content marketing, SEO, community management, social strategy, or a closely related field
• Strategic thinking paired with a willingness to be hands-on, especially early
• Strong writing and communication, and comfort speaking with clients
• Familiarity with AI search / GEO / how LLMs surface and cite content is a strong plus
• Self-directed. Comfortable owning ambiguity and building process where none exists
• 3+ years of SEO Experience
• 3+ years of Account/Project Management Experience
• Presentation skills & Fluency in Microsoft Office Suite

Preferred

• Your own established, credible Reddit presence
• Experience managing freelancers or contributors
• Exposure to trust-sensitive or research-heavy vertical